Peter T. Paul College of Business & Economics

New study Peter T. Paul College of Business and Economics study looks at brand building through advertising methods.

Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As

With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies.    An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More

Recent Stories

  • Thompson Hall
    - On a Mission
    Alex Freid ’13, a political science and philosophy double major, has been named the 2022 Social Innovator of the Year by the University of New Hampshire. Read More
  • ad image for scholarships for CEPS students to pursue master's in business analytics
    - Partnering to support graduate school
    The UNH Center for Business Analytics and the Paul College Graduate Programs Office have collaborated on a new scholarship opportunity for UNH College of Engineering &... Read More
  • UNH Paul College Professors Jianhong Chen and Jeff Sohl
    - Research Finds Angel Investor Behavior Can Be Influenced by Ego
    Angel investors—wealthy individuals who provide essential funds for start-ups—often invest under conditions of extreme uncertainty. While their funds can be vital to early-stage... Read More
  • Innovation is the center of online teaching at UNH
    - Innovation is the center of online teaching at UNH
    Ask people to describe “innovation” and their responses conjure up images of rare genius or a ground-breaking new standard. While these impressions ring true, innovation can also... Read More
  • Saluting Faculty Excellence
    - Saluting Faculty Excellence
    Every year, a chosen few of UNH’s outstanding faculty members from each college and school receive Faculty Excellence Awards in recognition of their achievements in teaching,... Read More
  • A Distinguished Honor
    - A Distinguished Honor
    Jeffrey Sohl, director of the Center for Venture Research and Rines Angel Fund and professor of entrepreneurial and decision sciences in the Peter T. Paul College of Business and... Read More
  • Accelerating Success
    - Accelerating Success
    It was less than four months ago that Eric Ciarla ’22 and Caleb Peffer ’22 were shaking hands with UNH President Jim Dean as they collected their diplomas at commencement. Now... Read More
  • students meeting with industry partners at UNH center for business analytics
    - Center for Business Analytics Expands Professional Development Access
    The UNH Paul College Center for Business Analytics is excited to partner with UNH Professional Development & Training (PD&T) for the 2022/2023 Academic Year on a pilot... Read More
  • photo collage of Michael Swack
    - Making a Difference through Community Development
    “If you get involved in community development work, it means you're basically an optimistic person because you believe that the work you can do can make a difference… And the... Read More
  • Synectics COO Jeff Spears speaks with people at the UNH Center for Business Analytics
    - Making Sense of Big Data
    When the University of New Hampshire’s Center for Business Analytics launched last year, it laid out its mission to connect industry partners with the university’s talented pool... Read More