Know Your Power® Bystander Social Marketing Campaign

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Developed by researchers at the University of New Hampshire, the Know Your Power® Bystander Social Marketing Campaign is a nationally recognized program focused on reducing sexual and relationship violence and stalking on college campuses. The campaign consists of a series of images which portray realistic and thought-provoking scenarios that highlight the important role all members of the community have in ending sexual assault, relationship violence, and stalking.  

The images raise awareness about the problem of sexual and relationship violence and stalking and model active bystander behaviors that target audience members can use in situations where violence is occurring, has occurred, or has the potential to occur. The Know Your Power Campaign can be used on its own or in combination with the Bringing in the Bystander® Prevention Program. Custom images can be created upon request to increase effectiveness in each campaign environment. 

What’s the impact?

Developed at the University of New Hampshire’s Prevention Innovations Research Center, and often used in tandem with Soteria Solution's Bringing in the Bystander High School and College Prevention Programs, Know Your Power has been shown to be effective, among target audience members, in:

  • Raising awareness of the problems of sexual and interpersonal violence and harassment. Increasing knowledge of how to safely intervene.
  • Increasing both the willingness to intervene, and the likelihood of intervention, in the presence of sexual and interpersonal violence, harassment, or stalking.
  • Target audience members who reported seeing or recognizing themselves or their friends in the Know Your Power images exhibited a greater willingness to intervene than those individuals who did not report seeing themselves or their friends.

Know Your Power Images

Know Your Power imagery of students encouraging bystanders to speak up