Paul College Faculty Research
UNH Marketing Professor Turns Student Question into Global Business Guidebook
UNH marketing professor Billur Akdeniz co-authored "International Marketing in a Changing World: A Managerial Guidebook," inspired by an MBA student who noted the lack of a single resource on global marketing. The book blends research, real-world cases, and practical tools to help managers navigate... Read More
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10/07/25Government Shutdown Could Leave Markets Vulnerable to Insider Trading, UNH Expert Says
When the federal government shuts down, agencies like the Securities and Exchange Commission (SEC) are forced to furlough most of their staff. That... -
08/21/25UNH Study Finds Walkable Neighborhoods Eased Pandemic Mental Health Declines
UNH economist Karen Conway’s new study finds that walkable neighborhoods helped buffer pandemic-related mental health declines. Using national data,... -
07/22/25UNH Professor’s Book Shows How to Build High-Performing Teams
UNH professor Vanessa Druskat’s new book The Emotionally Intelligent Team shares a research-based model for building high-performing teams by... -
07/02/25UNH Study Shows Non-Competes Can Stifle Innovation
A UNH study cited by the Federal Trade Commission finds that stricter enforcement of non-compete agreements can lower the value of patents and...
Recent Stories
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09/20/21 - Artificial Intelligence Disrupting IndustriesArtificial intelligence (AI), now found in everyday products such as smart watches and cloud-based virtual assistants like Alexa and Siri, continues to transform the economy and... Read More -
09/20/21 - A Firm's Success Can Depend On Its CEO's MIndsetFor Assistant Professor of Finance ZhaoZhao He, earning Paul College's Outstanding Researcher of the Year Award in 2020 was all about hard work. “I didn’t have much of a social... Read More -
03/03/21 - No Second Chance to Make Trusting First Impression - or is There?In business, as in life, it is important to make a good first impression and, according to research at UNH, a positive initial interaction can be helpful in building a lasting... Read More -
12/29/20 - Using Business to Do GoodWhen Shuili Du was a doctoral student at Boston University, the academic field of marketing still focused on the marketing mix (i.e., product, price, promotion and channel... Read More -
10/28/20 - Can You Give Your Customer Too Much Love?Paul College associate professor of marketing Lin Guo's study focuses on customers’ relationships with their service providers. Read More -
09/03/20 - Shared Leadership Pays DividendsLeadership is a process, not a person, according to Michael Kukenberger, assistant professor of organizational behavior. Read More -
07/07/20 - The Ethics of Tax PracticeCertified Public Accountants (CPAs) in the United States and three million accountants globally must comply with a professional code of ethics. One core ethical principle, that of... Read More
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