> University of New Hampshire: January Term - Courses

January Term

Featured Online Course

Sports Media Relations (KIN 562)

E-Course 100% online, no campus visits required.

December 27 - January 18, CRN: 30002, Credits 4.0

A survey of basic concepts of sports media relations for students considering careers in school or college sports coaching or administration, media or related fields. The focus is on developing necessary skills, techniques and recommended media relations practices as well as social implications of the media in sports public relations including print, radio, television, the World Wide Web, and social media.

Instructor Bio: Tim Ashwell, Ph.D.


Questions for Tim Ashwell, Ph.D.

Why should students be interested in this subject matter?

"Media relations" means using all of today's media to build positive relationships between an organization and the public. While this course uses sports organizations as its model, students will learn skills equally applicable to community organizations, small businesses, advocacy groups and individual entrepreneurs. Media today include newspapers, radio, television and digital media of every description from social media like Twitter to websites powered by major newspapers and broadcast networks. We are surrounded by information everyday, and one goal of the course is to help students understand how the media work. More importantly, you'll learn how to use the media to tell your organization's story to the people your organization needs to reach.

Do you have a philosophy about learning?

I'm a teacher, but I've spent decades in journalism and public relations, too. I try to combine the practical and the theoretical to give students the tools they need to succeed. Ultimately, though, it's up to the student to take control of his or her own education. If I can help show students where to find the information they need and raise some questions students want to explore, I think I've done my job.