RIFC 50 Index™ Tumbles 28.7% in Q1 as COVID-19 Pandemic Batters Franchise Sector
Submitted by cbuzby on Tue, 05/26/2020 - 11:11amDURHAM, N.H.—The University of New Hampshire’s franchising sector-focused RIFC 50 Index™ lost 28.7% of its market value in the first quarter of 2020 as the COVID-19 pandemic spread through the United States and the rest of the world, and the country shut down to slow down its deadly advance.
The shutdown disproportionately hurt businesses that are heavily franchised (lodging, restaurant, personal services, gyms, etc.), as people sheltered at home, maintained social distancing and businesses were ordered to close completely or partially across the country.