As the Digital Marketing Coordinator for the Communication and Public Affairs department, I brainstorm, set up, manage and report on undergraduate, graduate, and other specialized digital recruitment campaigns for the University of New Hampshire. I coordinate a variety of assets depending on the business objective and resources, such as budgets, media plans, creative assets, landing pages, social engagement updates/recommendations, Google Analytics website traffic reports, etc. I also work on other digital projects such as SEO, research new digital platforms, UX, and more.