Goksel Yalcinkaya  joined UNH in 2007 and is an associate professor in the marketing department. His current research interests include new product launch, diffusion of innovations, and global marketing. Within these broad areas, his major research areas are the emergence of aggregate level diffusion patterns from individual level adoption decisions, the relative impact of exploitation and exploration capabilities on product innovation and market performance, and the new product launch strategies. His research has been published in numerous leading academic journals including the Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of World Business, International Marketing Review, Journal of Product Innovation Management and others.​

Goksel’s can speak to the media about global branding, global product launch, and global strategy.