Twitter has 336 million monthly active users and is probably one of the busiest social media platforms out there today. News, stories, thoughts and much more can be found in a typical Twitter feed. At UofNH, we post the most content to Twitter, because the content is quickly pushed down the news feed as more things are published. The shelf life of a tweet is only 18 minutes, according to Moz.
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Ideal Text Length in Posts (via Hootsuite Blog)
Twitter is a very news-heavy platform. News, announcements, stories, photos, and event updates are typically how we use the platform (with a few beautiful campus shots thrown in).
— U. of New Hampshire (@UofNH) April 4, 2018
— U. of New Hampshire (@UofNH) December 11, 2017