Every social media account you create that represents The University of New Hampshire should be easy to identify. Your username should use UNH or UofNH as part of it’s username. Do you have a Twitter presence already? Be consistent. Try to use the same name with Instagram. If you have questions about how to create an appropriate username, please contact us.
Instagram takes you through the process fairly easily of setting up your account, profile info, website, and bio. Use a consistent profile image across all social media so you can be found easily. Make your bio short, but interesting and representative of your organization.
Your Instagram profile image should be 110 x 110 pixels. Instagram will display your profile photo as a circle and may cut off corners of your image. If this happens, try making your profile image just a tad smaller.
When using Instagram to promote your organization or department, the account should always remain public. People are less likely to follow if they need to ask permission.
Hashtags help increase exposure and allows you to reach more people on Instagram. Make sure the hashtags you choose fit the photo and your message.
Post once per day, sometimes even wait two days unless there is an event or news to share. Give your followers a chance to like and comment on photos you’ve posted before posting again too soon.
Ask questions and reply to appropriate comments. If your followers comment on your photos then respond back to increase engagement and keep the conversation going. Make sure to use the @username of the person you’re replying to make sure they get notified.
ex: display name, username, email
You can also update your information from your web profile.
If you're familair with Snapchat, this might look very familiar. There's a brand new feature with Instagram and it lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they will appear together in a slideshow format. It's simply called your story. Need more help? Read Instagram's blog post all about Instagram Stories.
You can get to your account settings by going to your profile and tapping (iOS) or (Android) in the top-right corner.
From your settings, you can:
