Instagram, the photo-centric social media platform with growing features, is the third largest social media network with 1 billion monthly active users. The platform is one of the few that relies heavily on imagery of landscapes, pets, and everything in between.
Our video and photo teams capture campus in incredible ways. So, using their content on Instagram is the perfect fit. Anything from research, drone shots or user-generated content performs well. We use hashtags to get our content in front of a broad audience and use captions strategically.
Photo and Image Sizing (via Spout Social)
Ideal Text Length in Posts (via Hootsuite Blog)