Personal Facebook profiles are for non-commercial use and represent individuals. You can follow profiles to see public updates from people you’re interested in but are not friends with. Pages look similar to personal profiles, but they offer unique tools for businesses, brands and organizations. Pages are managed by people who have personal profiles. You can like a Facebook page to see updates in your news feed. Each person who signs up for Facebook has one account with login information. Each account can have one personal profile, but manage multiple Facebook pages.
Departments and organizations should always set up a Facebook page. Groups are not searchable in Google/Bing and have many more layers of privacy. They’re also designed for small group communication. To learn all the differences between Facebook pages and groups, please visit: on.fb.me/1PfAKQx.
Your Facebook profile photo should be square and measure 180 pixels by 180 pixels. Use something symbolizing your department or college. For a good example, look at the UNH Alumni Facebook page. Do not use the UNH logo by itself. Logo should be consistent with UNH Visual Identity Guidelines.
It is highly recommended that you create a user name at http://facebook.com/username. This will allow you to share your page with a user friendly link that can be easily remembered such as facebook.com/unhalumni. When choosing a username, always add ‘UNH’ before the college, department, or organization. Avoid using dashes and underscores.
Important: Once your username has been set, you can only change it once.
Write a short summary describing your college, department or organization. Include contact information and your website. This helps users identify your page as the official social media channel.