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College of Professional Studies
The online Bachelor of Science in Marketing at the University of New Hampshire explores global markets, consumer behavior, branding, and social media, providing a solid foundation in marketing. The curriculum uses agile marketing and digital storytelling to keep pace with today’s tech-centered marketplace while the capstone course allows students to apply strategies to real campaigns.
The program is designed for those seeking to lead or advance in marketing careers while earning a flexible, fully online degree.
*Number of courses and course credit hours may vary, please reach out to your academic advisor for exact requirements.
College of Professional Studies
The Marketing degree provides a strong foundation in the key knowledge areas of the field. Studies combine essential business courses with specialized learning in such topics as global marketing, consumer behavior, branding, and social media. Graduates will be prepared to deploy creative and data-driven approaches to advance organizational objectives and business strategy.
This program explores global markets, consumer behavior, branding, and social media, giving you a solid foundation in marketing. You’ll develop an understanding of market trends and strategies using both creative and data-driven approaches that will help you contribute to an organization’s goals.
This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS Online undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| APST 405 | Career Development and Planning | 2 |
| CMPL 402 | Excel | 2 |
| ENG 420 | The Writing Process | 4 |
| MKT 510 | Principles of Marketing | 4 |
| General Education Course | 4 | |
| Credits | 16 | |
| Spring | ||
| COM 460 | Interpersonal Communication and Group Dynamics | 4 |
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| MTH 402 or MTH 504 or MTH 510 | Math for Our World or Statistics or Pre-Calculus | 4 |
| General Education Course | 4 | |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| ART 512 | Fundamentals of Design | 4 |
| COM 480 | Visual Communication | 4 |
| MGMT 569 | Budget Management | 4 |
| Elective | 4 | |
| Credits | 16 | |
| Spring | ||
| DAT 510 | Introduction to Data Analytics | 4 |
| MKT 517 | Consumer Behavior | 4 |
| General Education Course | 4 | |
| Elective | 4 | |
| Credits | 16 | |
| Third Year | ||
| Fall | ||
| CRIT 602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| MKT 600 | Social Media Marketing | 4 |
| MKT 612 | Agile Marketing | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| Credits | 16 | |
| Spring | ||
| COM 647 | Writing for Visual Media | 4 |
| Elective | 4 | |
| MKT 618 | Sales Management | 4 |
| MKT 723 | Marketing Design and Usability | 4 |
| Credits | 16 | |
| Fourth Year | ||
| Fall | ||
| IDIS 601 | 4 | |
| MKT 645 | Marketing Research | 4 |
| MKT 720 | Digital Advertising | 4 |
| Elective | 4 | |
| Credits | 16 | |
| Spring | ||
| MGMT 795 or MGMT 797 or MGMT 798 | Integrative Capstone: Industry-Based Internship or Integrative Capstone: Industry-Based Project or Integrative Capstone: Strategic Management Experience | 4 |
| Elective | 4 | |
| Credits | 8 | |
| Total Credits | 120 | |
A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only 8 credits overlapped between the Major and Minor.
All General Education requirements must be taken prior to the capstone.
| Code | Title | Credits |
|---|---|---|
| ENG 420 | The Writing Process | 4 |
| COM 460 | Interpersonal Communication and Group Dynamics | 4 |
| COM 480 | Visual Communication | 4 |
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| Select one of the following: | 4 | |
MTH 402 | Math for Our World | |
MTH 504 | Statistics | |
MTH 510 | Pre-Calculus | |
| Knowledge of Human Behavior & Social Systems | 4 | |
| Knowledge of the Physical & Natural World | 4 | |
| Knowledge of Human Thought & Expression | 4 | |
| CRIT 602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| IDIS 601A | Interdisciplinary Seminar: Being Happy | 4 |
| or IDIS 601B | Interdisciplinary Seminar: Business of Beer | |
| or IDIS 601C | Interdisciplinary Seminar: Paranormal Activities | |
| Total Credits | 40 | |
All bachelor's degree candidates are required to complete four writing intensive courses as part of the University Writing Program Requirements as follows:
| Code | Title | Credits |
|---|---|---|
ENG 420 | The Writing Process | |
One Writing Intensive course in the Major | ||
One Writing Intensive course at the 600-level or above | ||
One Additional Writing Intensive Course | ||
Writing Intensive courses are identified with the label "Writing Intensive Course" in the "Attributes" section of the course description and/or a W following the course number.
Prior to capstone enrollment, students are expected to complete the majority of their required major courses along with CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 . Students should consult with their advisor regarding specific major courses that may be completed with their capstone. Academic Advisor approval is required for registration to be processed.
| Code | Title | Credits |
|---|---|---|
| Major in Marketing | ||
| Foundation Courses | ||
| APST 405 | Career Development and Planning | 2 |
| ART 512 | Fundamentals of Design | 4 |
| CMPL 402 | Excel | 2 |
| MGMT 569 | Budget Management | 4 |
| MKT 510 | Principles of Marketing | 4 |
| Intermediate Courses | ||
| COM 647 | Writing for Visual Media | 4 |
| DAT 510 | Introduction to Data Analytics | 4 |
| MKT 517 | Consumer Behavior | 4 |
| MKT 600 | Social Media Marketing | 4 |
| Advanced Courses | ||
| MKT 612 | Agile Marketing | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| MKT 618 | Sales Management | 4 |
| MKT 645 | Marketing Research | 4 |
| MKT 720 | Digital Advertising | 4 |
| MKT 723 | Marketing Design and Usability | 4 |
| Integrative Capstone | ||
| MGMT 795 | Integrative Capstone: Industry-Based Internship | 4 |
| or MGMT 797 | Integrative Capstone: Industry-Based Project | |
| or MGMT 798 | Integrative Capstone: Strategic Management Experience | |
| Total Credits | 60 | |
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, option or minor. Students will need 120 credits total to graduate with a bachelor's degree from the Online Division of the College of Professional Studies.
Whether you completed your associate degree or took a few courses, we have experience working with community college students nationwide and we are experts at maximizing your transfer credits. We are proud of our formal partnerships to support community college graduates through our Transfer Pathways.
Students pursuing an associate degree at a New Hampshire community college are encouraged to explore our Transfer Pathway below.