What is your goal when using social media? Creating a social media strategy can help you better focus on the objectives and allow for greater participation and increased engagement. Social media can be very time-consuming and maintaining more than one social network is difficult. Create a content calendar and use a social media management tool to stay organized.
Once your social media networks are established, add some content. When launched and ready to share, announce the new social channel via traditional channels like email, newsletters and the department’s website. This can help increase followers and help amplify your message.
Social media is all about communicating and engaging with an audience. People visit websites and blogs for news and information, but social media is more about interaction and having a conversation with your audience. Respond to comments: ask questions, share appropriate photos and links. Engaging with your followers adds value.
Social media platforms are full of comments. Observe your posts regularly and reply when appropriate because it demonstrates to your audience that you’re listening. Depending on the social network, you can change settings to approve comments before they appear. Check the settings of each social network.
Don’t start a new social media channel or a campaign unless you have the dedicated time and resources to create and maintain new content on a regular basis. New content is critical to thrive in every social media community.
Use Google Analytics. It’s free and it can help you calculate the activity on your social media networks. Facebook has built-in analytics called Facebook Insights. Twitter, Instagram, and YouTube also provide their own analytics tools.
Help keep #UNHSocial updated and connected. If you’re using social media, fill out this form, which we’ll review and add to the UNH Social Media Directory.
Terms & Conditions
If your college, department or organization uses social media, we recommend following the terms of service and conditions of each platform. Learn about the terms and conditions of the major social media platforms by visiting links below.
Keep the Social in Social Media.
Encourage a sense of community by interacting with your audience and engage them through your social networks. Create a conversation by inviting comments and asking interesting questions, posting unique photos and can’t miss videos, and by delivering quality stories.
- Share useful information and links.
- Follow back, especially your fans and interesting people within your field or relevancy.
- Participate in networking events both online and offline. Appearing offline can help you connect with people and prove you’re not a robot.
- Don’t judge or condemn other people. Be respectful, accept feedback and criticism with respect.
- Interact with your audience. Create a conversation. Ask questions. Be engaging!
- Blogging or tweeting as a professional …or for UNH? Don’t let personal opinions get in the way. Be professional and let your fans comment or help steer the conversation.
- Share photos, videos and links to relevant stories in the news, along with your original content. It can help build an audience and start a conversation.
- Use a #hashtag about your topic and when appropriate, incorporate the @twitterhandle or Instagram @username of the person you’re talking about. This will provide better amplification of your message and alert others that you’re talking about them.
Monitoring Feedback & Comments
If comments are enabled on your social media accounts, be prepared to devote resources to listening and monitoring feedback. It’s important to monitor and delete or hide text that violates the terms of service of the platform. This can include outside interests trying to drive traffic to their own website. It’s also important that you embrace an open communications policy, allowing followers of your social media accounts to express their opinions. (SPAM, trolls, hate speech, harassment, violence should not be tolerated, but removed and reported if necessary)