College of Professional Studies
The online minor in Digital Marketing at the University of New Hampshire provides an overview of key concepts in online advertising, social media, search engine marketing, and digital strategy. Students gain foundational knowledge in analyzing digital metrics and developing integrated marketing campaigns tailored to digital platforms.
This program is ideal for enhancing a primary degree with in-demand digital marketing skills; to add this minor, contact your advisor.
The focus of marketing revolves around the consumer and a minor in digital marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level.
Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business.
All minor courses must be completed with a minimum grade of C-, and a 2.0 grade point average must be maintained in courses for the minor. Two courses must be at the upper level (600 or 700). Only 8 credits may overlap between major and minor.
| Code | Title | Credits |
|---|---|---|
| MKT 517 | Consumer Behavior | 4 |
| MKT 612 | Agile Marketing | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| Select two of the following: | 8 | |
ART 512 | Fundamentals of Design | |
COM 647 | Writing for Visual Media | |
MKT 600 | Social Media Marketing | |
MKT 645 | Marketing Research | |
MKT 720 | Digital Advertising | |
MKT 723 | Marketing Design and Usability | |
| Total Credits | 20 | |