Business Analytics, M.S. - PAUL, UNH

The Master of Science in Business Analytics (MSBA), offered by the Peter T. Paul College of Business and Economics, prepares students for careers related to data analytics, artificial intelligence, and quantitative decision making in modern organizations. Graduates will be armed with skills in data management/visualization, predictive modeling, forecasting, and data driven decision optimization. The revised curriculum expands coverage of artificial intelligence, providing hands-on experience with modern AI tools, large language models (LLMs), AI agents, and automated analytical workflows that increasingly shape business practice. The program emphasizes both the theoretical foundations and the practical applications, supported by relevant and modern programming skills. In addition, the MSBA curriculum is designed to foster teamwork and presentation skills that will help students to seamlessly transition into relevant corporate roles.

The MSBA is a STEM-designated program and consists of required and elective coursework. Courses follow an 8-week-long term. The program can be completed in 9 months (taking two (for accelerated MSBA students) or three courses per term. Working professionals may take one or two of our day classes per term and complete the MSBA degree within two years while continuing to work.  

Admission requirements include college-level mathematics (such as finite math or similar) and an introductory statistics course. GMAT or GRE scores are optional.  While not mandatory, applicants with experience in statistics, programming, or quantitative reasoning may be more competitive. Students lacking these fundamentals will have access to resources to gain the necessary background before joining the program. International students are also required to submit a TOEFL score (waivers will be considered on a case-by-case basis).

As artificial intelligence and analytics transform the landscape of modern business, demand for graduates who can understand, develop, and apply AI-driven solutions continues to accelerate. Organizations of all sizes seek professionals who can translate data and emerging AI technologies into actionable insights and operational improvements. A list of examples of careers in business analytics is as follows:

• Business Analytics & Optimization Consultant
• Business Case Modeling Analyst/Consultant
• AI Applications Analyst/AI Automation Specialist
• AI-Enabled Business Solutions Developer
• Operations Research/Supply Chain Analytics Analyst
• Customer/Marketing Personalization Analyst (AI-Driven Personalization)
• Data Product Analyst/Analytics Product Owner
• Analyst & Planner (Six Sigma)
• Internal Quantitative Marketing Strategy Consultant
• Manager of Modeling and Analytics
• Pricing & Revenue Optimization Analyst
• Project Manager/Promotion Response Analytics
• Quantitative Analyst – Asset Allocation
• Quantitative Analyst – Insurance Risk/Fraud Analytics
• Quantitative Marketing Solutions Director & Manager
• Quantitative Modeler
• Quantitative Research Analyst
   

The MSBA program requires students to take 12 courses (a total of 36 credit hours), from which 10 are required core courses and 2 are electives. A listing of core courses is below. Full-time students take two or three courses per term.  

¹

The online module acts as a refresher for the mathematical background needed for the program and is designed to prepare students for the MSBA program. 

²

Below is a list of suggested elective courses from the MSBA program. Courses from other UNH graduate programs may be substituted with a petition.

Depending on the availability, students can take the below courses in a face-to-face format or in an online format.

Accelerated Master's Overview

Accelerated Master’s programs offer qualified University of New Hampshire undergraduate students the opportunity to begin graduate coursework in select graduate programs while completing a bachelor’s degree. Accelerated master's programs are designed to provide students with an efficient and cost-effective pathway to earn both a bachelor's and master's degree or graduate certificate, enhancing career opportunities and long-term earning potential.

Accelerated Master's Highlights

• Begin studying advanced topics while an undergraduate student with the opportunity to complete a master’s degree or graduate certificate early.
• Master’s degree program students: Earn up to 12* graduate (800-level) course credits while completing a bachelor’s degree. This coursework will count as dual-credit toward both the bachelor’s and master’s degrees.
• Graduate certificate program students: Earn up to 8* graduate (800-level) course credits while completing a bachelor’s degree. This coursework will count as dual-credit toward both the bachelor’s degree and the graduate certificate.
• Students complete the bachelor’s degree, and then officially matriculate into the master’s or graduate certificate program to complete the remaining required graduate-level coursework.

*Some exceptions apply. 

Accelerated Master's Admission Requirements

• A minimum 3.2 cumulative GPA is required.*
• A minimum of 90 undergraduate credits must be completed prior to enrolling in graduate (800-level) courses.
• Streamlined Graduate School Application (two letters of recommendation; most standardized tests and application fee are waived).*

*Some exceptions apply.

Accelerated Master's Requirements

• Students must attend a mandatory orientation session.
• Students must submit a special registration form each semester for dual-credit courses and note any DegreeWorks exceptions.
• Students may defer graduate matriculation for up to one year after earning their bachelor’s degree in most programs.
• See the Accelerated Master’s Catalog Policy and Accelerated Master’s Website for additional information and a list of programs. Note that some programs have additional requirements (e.g. higher-grade expectations) compared to the general policy.

Business Analytics (M.S.) Accelerated Option

This graduate degree program is approved to be taken on an accelerated basis in articulation with the following undergraduate program(s):

Additional Information

Students may complete up to 6 graduate (800-level) course credits while completing a bachelor's degree. This coursework will count as dual-credit toward both the bachelor's and master's degrees. 

• Students will demonstrate knowledge of content areas of business analytics.
• Students will demonstrate the ability to solve complex business problems.
• Students will demonstrate effective oral communication behaviors.
• Students will demonstrate effective written communication behaviors.
• Students will demonstrate ability to cleanse, aggregate and visualize data.
• Students will demonstrate ability to apply statistical inference techniques to business and societal problems.
• Students will effectively develop and interpret optimization and simulation software output to inform business or policy decision making.
• Students will demonstrate the ability to use modern artificial intelligence tools, including large language models, AI agents, and automated analytical workflows, to support data-driven decision making and develop AI-enhanced business solutions.

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Deadlines

Applications must be completed by the following deadlines in order to be reviewed for admission:

• Fall: June 1
• Spring: January 10 (Current UNH undergraduates only; for Accelerated Masters)
• Summer: N/A
• Special: Contact Program

Application fee: $65

Campus: Durham

New England Regional: Not Needed

Accelerated Masters: Yes (for more details see the accelerated masters information page)

New Hampshire Residents

Students claiming in-state residency must also submit a Proof of Residence Form. This form is not required to complete your application, but you will need to submit it after you are offered admission, or you will not be able to register for classes.

Transcripts

If you attended UNH or Granite State College (GSC) after September 1, 1991, and have indicated so on your online application, we will retrieve your transcript internally; this includes UNH-Durham, UNH-Manchester, UNH Non-Degree work and GSC. 

If you did not attend UNH, or attended prior to September 1, 1991, then you must upload a copy (PDF) of your transcript in the application form. International transcripts must be translated into English.

If admitted, you must then request an official transcript be sent directly to our office from the Registrar's Office of each college/university attended. We accept transcripts both electronically and in hard copy:

• Electronic Transcripts: Please have your institution send the transcript directly to grad.school@unh.edu. Please note that we can only accept copies sent directly from the institution.
• Paper Transcripts: Please send hard copies of transcripts to: UNH Graduate School, Thompson Hall- 105 Main Street, Durham, NH 03824. You may request transcripts be sent to us directly from the institution or you may send them yourself as long as they remain sealed in the original university envelope.

Transcripts from all previous post-secondary institutions must be submitted and applicants must disclose any previous academic or disciplinary sanctions that resulted in their temporary or permanent separation from a previous post-secondary institution. If it is found that previous academic or disciplinary separations were not disclosed, applicants may face denial and admitted students may face dismissal from their academic program.

Letters of Recommendation: 2 Required

Recommendation letters submitted by relatives or friends, as well as letters older than one year, will not be accepted.

Students from UNH’s College of Engineering and Physical Sciences (CEPS) are eligible to waive one letter of recommendation. If you are a UNH CEPS applicant, please email Admissions Counselor Nathaniel Hunt at Nathaniel.Hunt@unh.edu for more information. 

Test Scores: GMAT Optional

GMAT test scores are optional. Applicants may provide their GMAT or GRE scores to supplement their application or to be considered for department scholarships. 

Please, request official test scores to be sent directly to the Graduate School by the testing service. Test scores more than five years old will not be accepted. Student copies and photo copies of scores are not considered official.

College level math such as Finite Math and/or Calculus 1,2 are required. Applicants with more of the following courses/skills tend to be more competitive for admission to the program: Linear Algebra (basic matrix operations), familiarity with basic statistics (descriptive and inferential) and at least one programming language (e.g., C++, Python, R, Java, SQL).  Students lacking these fundamentals will have access to resources to gain the necessary background before joining the program.

Personal Statement/Essay Questions

Prepare a brief but careful statement regarding:

1. Reasons you wish to do graduate work in this field, including your immediate and long-range objectives.
2. Your specific research or professional interest and experiences in this field.

Resume

A current resume is required with your submitted application.

Important Notes

All applicants are encouraged to contact programs directly to discuss program-specific application questions.

Stackable MBA/MSBA degree option: Complete two graduate degrees in two years

Applicants that are applying to the MBA program are now able to apply to the MSBA, to start the MSBA immediately following the MBA. Applicants will fill out distinct applications for each program and transcripts, test scores, and statements of residency will only need to be submitted once. Applicants also pay only one application fee. Please check the box on your MBA application that signifies you are interested in applying to the stackable degree program.  For questions on this new option please reach out to PaulCollege.Grad@unh.edu and they will be happy to assist you. Please note that the MSBA program requires a deposit while the MBA one does not.

Benefits:

• STEM OPT opportunities after completing the MSBA
• All students: Two MBA courses will count as MSBA electives, reducing the MSBA tuition in year two

Enrollment Deposit

This program requires an enrollment deposit of $500. If admitted the deposit will be due by the deadline specified in your admit letter. The enrollment deposit secures a seat in the program for an applicant and can be used towards tuition once the applicant starts the program. For more information please see our enrollment deposits help page.

International Applicants

Prospective international students are required to submit TOEFL, IELTS, or equivalent examination scores. English Language Exams may be waived if English is your first language. If you wish to request a waiver, then please visit our Test Scores webpage for more information.