Business Communication and Digital Strategy, Graduate Certificate - Post Bacc - CPS, CPSO

Graduate

Business Communication and Digital Strategy

Use strategic communication and digital tools to create persuasive messaging, solve communication challenges, and drive organizational results.
Degree
Certificate
Location
Online
Courses
4
Credit
12 hrs.
Full-time
Finish in 8 months
Part-time
Varies
Female student looking at a computer

College of Professional Studies

The online Business Communication and Digital Strategy graduate certificate at the University of New Hampshire College of Professional Studies provides an overview of how strategic communication and digital tools can be used to drive organizational results. This 12-credit program, which can be completed in as little as 8 months, shows students how to develop persuasive, data-informed messaging, analyze complex communication challenges, and apply digital strategies across workplace contexts. 

Designed for recent graduates and working professionals, the program builds practical skills in leadership, communication, and digital strategy that can be applied across industries. 

*Number of courses and course credit hours may vary, please reach out to your academic advisor for exact requirements.

College of Professional Studies

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Request Information Form
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What is Business Communication and Digital Strategy?

The graduate certificate in Business Communication and Digital Strategy prepares recent graduates or professionals across disciplines to lead in communication driven, digital workplaces. This fully online, career-focused program combines training in strategic messaging with leadership skills, to enable professionals to develop persuasive, data informed communication that drives organizational results. This credential enhances the ability to analyze complex challenges, build connections across organizational contexts, and advance meaningful change.

Why study Business Communication and Digital Strategy at UNH College of Professional Studies?

The graduate certificate in Business Communication and Digital Strategy at the UNH College of Professional Studies is designed specifically for recent graduates or working professionals seeking a flexible, fully online program that fits around demanding schedules. Courses center on practical application within dynamic workplace contexts, and skills can be applied to a wide range of industries. Our faculty are experienced scholar-practitioners who bring together academic preparation with backgrounds in communication, digital strategy, and leadership. The University of New Hampshire College of Professional Studies is consistently recognized for rigorous, high-quality education, and graduates gain the added value of its strong regional and national reputation.

Potential Career Areas

  • Corporate and Organizational Communication
  • Social Media Strategy and Content Strategy
  • Marketing and Digital Marketing
  • Media Relations and Crisis Communication
  • Public Relations and Public Affairs
  • Nonprofit Communication, Advocacy, and Community outreach
  • Employee Engagement and Change Management 

Curriculum & Requirements

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Program Description
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The Graduate Certificate in Business Communication and Digital Strategy prepares professionals to lead in today’s communication-driven, digitally mediated organizations. Grounded in business strategy, leadership, communication theory, and digital practice, the program equips students to design persuasive, data-informed communication that advances organizational goals across channels and stakeholders. Students learn to analyze complex workplace challenges, craft strategic messages, and leverage contemporary digital tools to build trust, drive engagement, and support change in diverse professional contexts. Flexible, interdisciplinary, and career-focused, the certificate serves recent graduates and working professionals seeking to enhance their leadership potential, strengthen their digital and business communication skills, and create more innovative workplaces.

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Requirements for the Program
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Certificate Requirements

  • Graduate credit is only granted for courses completed with a grade of B- or higher.
  • Minimum GPA requirement: 3.0
Required Courses
COM 800Foundations of Organizational Communication3
COM 810Business and Strategic Communication3
COM 830Digital Strategy in Communication3
LD 804Leading Teams3
or LD 823 Emergence of a Strategic Leader
or LD 831 Conflict Management & Negotiation
Total Credits12
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Accelerated Master's
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Accelerated Graduate Certificate Overview

Accelerated graduate programs offer qualified University of New Hampshire undergraduate students the opportunity to begin graduate coursework in select graduate programs while completing a bachelor’s degree. Accelerated graduate certificate programs are designed to provide students with an efficient and cost-effective pathway to earn both a bachelor's and graduate certificate, enhancing career opportunities and long-term earning potential.

Accelerated Graduate Certificate Highlights

  • Begin studying advanced topics while an undergraduate student with the opportunity to complete a graduate certificate or master’s degree early.
  • Graduate certificate program students: Earn up to 8* graduate (800-level) course credits while completing a bachelor’s degree. This coursework will count as dual-credit toward both the bachelor’s degree and the graduate certificate.
  • Students complete the bachelor’s degree, and then officially matriculate into the graduate certificate program to complete the remaining required graduate-level coursework.

*Some exceptions apply. 

Accelerated Program Admission Requirements

  • A minimum 3.2 cumulative GPA is required.*
  • A minimum of 90 undergraduate credits must be completed prior to enrolling in graduate (800-level) courses.
  • Streamlined Graduate School Application (two letters of recommendation; most standardized tests and application fee are waived).*

*Some exceptions apply.

Accelerated Program Requirements

  • Students must attend a mandatory orientation session.
  • Students must submit a special registration form each semester for dual-credit courses and note any DegreeWorks exceptions.
  • Students may defer graduate matriculation for up to one year after earning their bachelor’s degree in most programs.
  • See the Accelerated Master’s Catalog Policy and Accelerated Master’s Website for additional information and a list of programs. Note that some programs have additional requirements (e.g. higher-grade expectations) compared to the general policy.

Business Communication and Digital Strategy (Graduate Certificate) Accelerated Option

This graduate program is approved to be taken on an accelerated basis in articulation with the following undergraduate program(s):

Professional Communication: Business and Strategic Communication Option (B.S.)
Professional Communication: Interpersonal and Organizational Communication Option (B.S.)
Professional Communication: Visual Communication and Social Media Option (B.S.)
Students select two courses from the following approved 800-level courses that can be completed in the undergraduate senior year for dual credit:
COM 800Foundations of Organizational Communication3
COM 810Business and Strategic Communication3
LD 804Leading Teams3
LD 823Emergence of a Strategic Leader3
LD 831Conflict Management & Negotiation3

If students wish to pursue a different AM pathway into the Business Communication and Digital Strategy graduate certificate program, special permission from the undergraduate program director and graduate certificate program coordinator is required.

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Student Learning Outcomes
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Program Learning Outcomes 

Students will have the opportunity to:
  • Analyze complex organizational challenges and stakeholder needs to design strategic business and digital communication responses that advance clear, measurable goals.
  • Create persuasive, audience-centered messages across oral, written, visual, and digital channels designed to build trust, strengthen relationships, and support organizational change.
  • Integrate business strategy, communication theory, and contemporary digital tools to design communication initiatives, plan for their implementation, and develop evaluation methods that measure their effectiveness in diverse professional contexts.
  • Develop leadership frameworks informed by professional ethical codes and evidence-based practice that foster inclusion, support collaboration across disciplines and roles, and contribute to adaptive, impact-driven workplaces.
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Application Requirements & Deadlines
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Apply now

Deadlines

Applications must be completed by the following deadlines in order to be reviewed for admission:

  • Fall: Rolling Admissions. Final Deadline October 24
  • Spring: Rolling Admissions. Final Deadline March 20
  • Summer: Rolling Admissions. Final Deadline May 23
  • Special: N/A

Campus: Online

New England Regional: No

Accelerated Masters Eligible: No

New Hampshire Residents

Students claiming in-state residency must also submit a Proof of Residence Form. This form is not required to complete your application, but you will need to submit it after you are offered admission, or you will not be able to register for classes.

Transcripts

If you attended UNH or Granite State College (GSC) after September 1, 1991, and have indicated so on your online application, we will retrieve your transcript internally; this includes UNH-Durham, UNH-Manchester, UNH Non-Degree work and GSC. 

If you did not attend UNH, or attended prior to September 1, 1991, then you must upload a copy (PDF) of your transcript in the application form. International transcripts must be translated into English.

If admitted, you must then request an official transcript be sent directly to our office from the Registrar's Office of each college/university attended. We accept transcripts both electronically and in hard copy:

  • Electronic Transcripts: Please have your institution send the transcript directly to grad.school@unh.edu. Please note that we can only accept copies sent directly from the institution.
  • Paper Transcripts: Please send hard copies of transcripts to: UNH Graduate School, Thompson Hall- 105 Main Street, Durham, NH 03824. You may request transcripts be sent to us directly from the institution or you may send them yourself as long as they remain sealed in the original university envelope.

Transcripts from all previous post-secondary institutions must be submitted and applicants must disclose any previous academic or disciplinary sanctions that resulted in their temporary or permanent separation from a previous post-secondary institution. If it is found that previous academic or disciplinary separations were not disclosed, applicants may face denial and admitted students may face dismissal from their academic program.

Personal Statement/Essay Questions

Prepare a brief but careful statement regarding:

  1. Reasons you wish to do graduate work in this field, including your immediate and long-range objectives.
  2. Your specific research or professional interest and experiences in this field.

Important Notes

All applicants are encouraged to contact programs directly to discuss program-specific application questions.

International Applicants

Prospective international students are required to submit TOEFL, IELTS, or equivalent examination scores. English Language Exams may be waived if English is your first language. If you wish to request a waiver, then please visit our Test Scores webpage for more information.

 

Opportunities to Advance

The UNH College of Professional Studies offers a seamless transition from undergraduate to graduate study. Designed for the working adult, UNH CPS offers graduate certificates and master’s degrees delivered online by scholars-practitioner faculty. Receive a supportive, world-class education that fits your lifestyle, goals, and budget.

Course Highlights


This 12-credit graduate certificate features a combination of required courses and elective that can help you focus your learning experience.

Required
  • Foundations of Organizational Communication (3 credits)
  • Business and Strategic Communication (3 credits)
  • Digital Strategy in Communication (3 credits)
  • Leading Teams (3 credits)

Key Benefits of UNH CPS Online

This 12-credit graduate certificate is designed to prepare individuals seeking management or administrative positions at human service agencies within the communities they serve. Available 100% online, you’ll learn from well-respected faculty who are active in the field.

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Advantages
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  • Available 100% online
  • Five terms – eight-week courses
  • Among the most affordable online programs in New England and nationwide
  • Exclusive tuition benefits for employer partnerships
  • Nationally and regionally accredited
  • Military Friendly®
  • Regionally accredited by the New England Commission on Higher Education, Inc. (NECHE).
  • Nationally ranked online programs.
  • Career advising is available to all students and alumni. We also extend this service to those considering their college options.
  • Faculty who are subject matter experts and share their real-world expertise, helping you apply what you learn to your personal goals and career.
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Opportunity to Earn Master's Degree
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Those wishing to continue their education may apply their 12-credit Graduate Certificate toward a master’s degree. Ask your advisor about application requirements.