Business Administration: Information Systems and Business Analytics, B.S. - PAUL, UNH

Undergraduate

Business Administration: Information Systems and Business Analytics

Master cutting-edge tools, including AI-driven models, to transform complex data into actionable insights for organizations.
Degree
Bachelor of Science
Location
Durham, NH
Courses
25*
Credit
128 hrs*
Full-time
3-4 yrs.
Part-time
N/A
Female and male student sitting and looking at a computer

Paul College UnderGraduate Programs

The Business Administration Information Systems and Business Analytics major at UNH offers a powerful combination of business strategy, technology and advanced analytics expertise. Here you'll master cutting-edge tools, including AI-driven models, to transform complex data into actionable insights for organizations. 

Our project-based curriculum partners with real companies, giving you hands-on experience solving business challenges. With a 4+1 accelerated master's pathway, you'll graduate ready for high-demand careers in business intelligence, data analytics and systems management. 

*number of courses and course credit hours may vary, please reach out to your academic advisor for exact requirements

Paul College Undergraduate Programs

Contact Cards

Senior Lecturer
Paul College, Room 101b, Durham, NH 03824
(603) 862-0846

What is information systems and business analytics?

Information systems and business analytics (ISBA) is the field dedicated to harnessing the power of data within organizations. It blends business strategy, cutting-edge technologies, advanced analytics, and artificial intelligence (AI) to extract actionable insights and optimize business processes. ISBA graduates empower organizations to make informed, data-driven decisions, optimize operations, and gain a competitive edge. If you're passionate about leveraging technology and data to solve real-world business problems, ISBA offers a dynamic and rewarding career path.

Why study information systems and business analytics at UNH?

UNH's business administration major with an information systems and business analytics option empowers you to make an immediate impact in a wide range of industries. Master the principles of data-driven decision-making and gain hands-on experience tackling real-world business problems. Specialize in information systems or business analytics, developing the skills to design innovative solutions and drive organizational success. Our project-based curriculum ensures you are graduate ready to thrive in the dynamic world of data, with the agility to adapt as technology evolves. Plus, our 4+1 accelerated option provides a seamless pathway into the UNH Master of Science in Business Analytics (MSBA), maximizing your career potential.

Potential Careers

  • Business Intelligence Analyst
  • AI Business Analyst
  • Data Analyst
  • Data Engineer
  • Data Scientist
  • Database Developer/Administrator
  • Financial Analyst
  • Marketing Analyst
  • Operations Analyst
  • Project Manager
  • Risk Analyst
  • Systems Analyst

Curriculum & Requirements

01
Program Description
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The Option in Information Systems and Business Analytics (ISBA) will appeal to students who wish to learn how to take advantage of contemporary technologies to solve complex business problems. Pivotal contributors to the success of any venture must be able to understand and communicate both the business needs as well as the technical details of solutions. The option prepares students for a career in a wide range of industries by helping them master the fundamentals of information systems and business analytics, as well as the ability to implement solutions or provide leading-edge, analytics-based solutions to real business problems. Students work on real-world industry projects and apply concepts and problem-solving skills learned in the classroom. All students in the option develop functional knowledge and skills in information systems and business analytics. Beyond the required courses in the option, students may choose between an emphasis in Information Systems or an emphasis in Business Analytics. The ISBA option can be completed as a single or dual option. In either case, the graduate will have tangible knowledge and skills. Regardless of one's interest area or degree, employers look for people that can help them solve problems efficiently and effectively. The ISBA option prepares students to do just that, and continue learning as technology and business continue to change. 

02
Degree Plan
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Sample Degree Plan

This sample degree plan serves as a general guide; students collaborate with their academic advisor to develop a personalized degree plan to meet their academic goals and program requirements.

Plan of Study Grid
First Year
FallCredits
ADMN 401W Introduction to Responsible Business Management 4
ECON 401
or ECON 402
Principles of Economics (Macro)
or Principles of Economics (Micro)
4
MATH 422
or MATH 424A
Mathematics for Business Applications
or Calculus for Social Sciences
4
Discovery 4
ADMN 403 Computing Essentials for Business 1
PAUL 405 FIRE: First-Year Innovation and Research Experience I 1
 Credits18
Spring
ADMN 410
or ADMN 401W
Management Information Systems
or Introduction to Responsible Business Management
4
ECON 402
or ECON 401
Principles of Economics (Micro)
or Principles of Economics (Macro)
4
ENGL 401 First-Year Writing 4
Discovery 4
PAUL 406 First-Year Innovation and Research Experience II 1
 Credits17
Second Year
Fall
ADMN 502 Financial Accounting 4
ADMN 510 Business Analytics and Statistics 4
Discovery 4
Discovery 4
PAUL 505 FOCUS: Finding Opportunities, Careers, and University Success 2
 Credits18
Spring
ADMN 503 Managerial Accounting 4
ADMN 580 Quantitative Decision Making 4
Discovery 4
Discovery 4
 Credits16
Third Year
Fall
ADMN 570 Introduction to Financial Management 4
ADMN 585
or ADMN 575
Marketing
or Behavior in Organizations
4
DS 673 Database Management 4
Discovery 4
PAUL 680
or PAUL 670
BiP-Competitive & Professional Intelligence Topics
or BiP-Analytical Intelligence Topics
2
 Credits18
Spring
ADMN 575
or ADMN 585
Behavior in Organizations
or Marketing
4
ISBA option course 4
Course selected in consultation with advisor 1 4
Course selected in consultation with advisor 1 4
PAUL 670
or PAUL 680
BiP-Analytical Intelligence Topics
or BiP-Competitive & Professional Intelligence Topics
2
 Credits18
Fourth Year
Fall
ADMN 775
ADMN 700
Strategic Management: Decision Making
and PAUL Assessment of Core Knowledge
4
ISBA option course 4
Course selected in consultation with advisor 1 4
Course selected in consultation with advisor 1 4
 Credits16
Spring
DS 775 Corporate Project Experience 4
ISBA option course 4
Course selected in consultation with advisor 1 4
Course selected in consultation with advisor 1 4
 Credits16
 Total Credits137
1

Students can explore a second option, second major, minor, or general electives.

03
Requirements for the Program
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Degree Requirements

Minimum Credit Requirement: 128 credits
Minimum Residency Requirement: 32 credits must be taken at UNH
Minimum GPA: 2.0 required for conferral*
Core Curriculum Required: Discovery & Writing Program Requirements
Foreign Language Requirement: No

All Major, Option and Elective Requirements as indicated.
*Major GPA requirements as indicated.

Major Requirements

A typical plan of study follows, showing the major-required courses. Students take 16-18 credits per semester. Discovery Program requirements (including the Inquiry requirement in the first two years) and elective courses are taken as well. Students are expected to follow this course plan. In the first three semesters, students cannot take more than two major courses in a single semester. The options have additional requirements as noted. For an individual schedule/plan of study, students should check with the Paul College Undergraduate Programs and Advising Office for specific recommendations.

Required Courses
ADMN 403Computing Essentials for Business1
ADMN 401WIntroduction to Responsible Business Management4
ADMN 410Management Information Systems4
ADMN 502Financial Accounting4
ADMN 503Managerial Accounting4
ADMN 510Business Analytics and Statistics4
ADMN 570Introduction to Financial Management4
ADMN 575Behavior in Organizations4
ADMN 580Quantitative Decision Making4
ADMN 585Marketing4
ECON 401Principles of Economics (Macro)4
ECON 402Principles of Economics (Micro)4
MATH 422Mathematics for Business Applications4
or MATH 424A Calculus for Social Sciences
PAUL 405FIRE: First-Year Innovation and Research Experience I 1
PAUL 406First-Year Innovation and Research Experience II1
PAUL 505FOCUS: Finding Opportunities, Careers, and University Success2
PAUL 670BiP-Analytical Intelligence Topics2
PAUL 680BiP-Competitive & Professional Intelligence Topics2
Capstone
ADMN 775Strategic Management: Decision Making 14
Information Systems and Business Analytics Option Requirements
Required Courses
DS 673Database Management4
DS 775Corporate Project Experience4
Electives 2
Select two DS courses from the following:8
DS 662
Programming for Business
DS 671
Data Visualization and Prescriptive Analytics
DS 774
AI and Emerging Technologies in Business
DS 772
Predictive Analytics and Modeling
DS 620
Topics in Decision Sciences
DS 720
Topics in Decision Sciences II
DS 799H
Honors Thesis in Decision Sciences
Select one additional elective from DS list or outside of the department from list below:4
ACC 628
Accounting Analytics 3
MATH 426
Calculus II
FIN 706
Financial Modeling and Analytics 3
FIN 710
Big Data in Finance 3
IT 666
Cybersecurity Practices
MKTG 763
Marketing Analytics 3
SC 680
Global Supply Chain Management
Total Credits20

Depending of the choice of option and the specific requirements thereof, students may be able to take PAUL or non-PAUL electives in their junior or senior year. 

1

This is the capstone course in the business administration  program, and satisfies the capstone requirement of  the Discovery Program. Students may be required to concurrently enroll in ADMN 700 PAUL Assessment of Core Knowledge (zero credits) for AACSB accreditation purposes.

2

A minimum of two electives must be DS courses. Only one course can overlap between options.  

4

May be taken only by students completing 2nd option in Accounting, Finance or Marketing. 

04
Student Learning Outcomes
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Program Learning Outcomes

Goal 1: Business Concepts & Analytical Reasoning, Graduates will apply core business knowledge and critical thinking to address organizational challenges and opportunities.
  • Analyze organizational challenges and opportunities using core business concepts.
  • Analyze organizational challenges and opportunities using core business concepts.
Goal 2: Communication & Collaboration, Graduates will communicate effective and work productively in teams.
  • Communicate original thoughts clearly and professionally in written and oral formats.
  • Contribute effectively to teams, demonstrating individual and collaborative accountability.
Goal 3: Global & Social Responsibility, Graduates will demonstrate integrity and responsibility in ethical, social and global business contexts.
  • Evaluate ethical and social responsibility issues and recommend actions from multiple stakeholder perspectives.
  • Analyze how global and cultural factors shape responsible business decisions.

Explore Program Details

01
Advanced Degree Programs
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Students interested in our Business Administration Information Systems and Business Analytics major may also be interested in these advanced degree offerings:

 

Members of Paul College's data analytics club, Artifex, gather around a laptop to problem-solve together.

Artifex Data Analytics

Gain hands-on experience in data visualization, statistical modeling, and data-driven decision-making. Through a blend of theory, methodology, and computing, you will develop practical skills in modern data science, equipping you to thrive in the ever-evolving business landscape.

Sports Analytics Lab

This isn't just about crunching numbers; it's about turning data into actionable insights that can give teams a competitive edge. You will work on real-world projects with real teams, analyzing everything from player performance metrics to facility upgrades and their impact on team success.

An aerial shot of the UNH football stadium, with the team playing a game on the field and full stands.