UNH understands the impact of social media as a method of communication. The UNH Social team has established guidelines for official social media use at the University of New Hampshire.
The purpose of social media at UNH is as a communication tool for its colleges, departments, entities, student organizations, and members of the greater Wildcat community and the general public.
Official UNH colleges, departments, organizations, and entities may set up and run social media accounts that bear their names. Only those designated as having the communications/ marketing responsibility for the entity should set up and manage its social media account. Always check the Social Media Directory to see if there is already an existing account for the same entity. Official UNH social media accounts should:
If accounts are found that are not owned by its official UNH entity, #UNHSocial will file a complaint with the social media platform to have the channel shut down.
You are not required to go through the university to set up the account, but you are requested to register your account with the Social Media Directory to help others find your channel and avoid duplication. Also, if you are part of a college, please discuss any new department or program channels with the website administrator and college communicator before starting a new channel.
A full set of guidelines, resources, best practices, safety tips, and a UNH social media directory are all available from #UNHSocial. A few top guidelines for those maintaining UNH-owned social media channels:
Official UNH social media channels are maintained by members of the University community acting as official representatives of the University of New Hampshire. Channel owners are responsible for obtaining permission for using any copyrighted material on their sites, and any necessary releases for any photographs they took of individuals. In addition, they are responsible for complying with all relevant laws, university policies and this standard.
#UNHSocial reserves the right to request from a social media platform the removal of any social media channel that it considers to misrepresent itself as an official university channel; that infringes on university trademarks, logos, or marks; or violates this standard or any other UNH policy.
If inappropriate content is reported, #UNHSocial will contact the channel owner to discuss the issue. Unacceptable entries also may cause social media channels to be removed. Reports regarding inappropriate content may be sent to #UNHSocial.