DRAFT: This is a working document that will be updated regularly as the Digital Governance Communication Team continues to hold bi-weekly meetings to develop and revise governance standards for the university.


UNH websites use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses "cookies", which are text files placed on your computer, to help analyze traffic patterns, provide social media features, and help personalize content for advertising. The information generated by these cookies (including IP addresses) is transmitted to Google and stored on its servers. Google does not associate IP addresses with any other data it stores. You may disable cookies by selecting the appropriate settings in your browser; however this may prevent you from experiencing the full functionality of this website. See Details.

Advertising and remarketing

Advertising from groups not affiliated with the university is not allowed on UNH web pages without the permission of Communications and Public Affairs. Sponsorships are allowed; paid advertising is not. For questions about advertising, please contact CPA.

Web roles

Roles responsible for the administration of university sites are outlined below. One individual may fulfill multiple roles; however, a backup content editor should be designated for all sites:

Site owner : Sites are owned by deans, department chairs, division heads or directors who may or may not be users of the content management system (CMS). Site owners are ultimately responsible for the content of a site.

Web manager: These editors support their school, college, department or division by offering training and support in the use of the CMS.

Content editor: An editor who creates, edits and manages content within the CMS. Digital content editors may be staff, faculty members or students. They are responsible for ensuring the quality, accuracy and timeliness of content on their site(s), as well the alignment of content with the university brand.


Website access or changes to access may be requested by logging in and making a request through the Accounts Management System.

Anyone requesting account access should complete the Drupal training available through the Academic Technology training site.

Content management 

Typos, factual errors and outdated content, including listings for past events and old photos, can discourage users from returning to a website. Content editors are strongly encouraged to:

Spelling mistakes or factual errors found on a page may be corrected, in which case the site’s content editor or web manager will be contacted.

Free tools such as those provided by grammarly, or the spell-checking feature in Microsoft Word, can help detect spelling and grammatical errors in content before it is published.

Review schedules

Static content, or content that rarely is changed, should be reviewed annually. This includes high-quality images that may be placed in prominent positions on a site.

Time-sensitive content, or content that requires frequent updates, should be reviewed according to the related expiration date. Event listings or announcements, for example, should be updated immediately as events expire.

Out-of-date content should be deleted or archived.

Owners/administrators of websites hosted on the UNH server and those affiliated with the University of New Hampshire and hosted elsewhere are responsible for keeping their pages updated and accurate. Websites must be reviewed by the owner or administrator every six months to ensure the accuracy and relevance of the content displayed. Out of date pages must be deleted or archived. Websites that have not been updated within 18 months will be archived. These sites will not be searchable.

Masthead, title & navigation

All UNH sites must meet the current masthead specifications for logo; college, department or service name; menu items and upper menu items. Secondary logos, photos or third-party branding are not allowed within the masthead.

The site's primary site navigation should feature a horizontal display to the right or underneath the masthead or title, based on the type of page. Links within the horizontal or vertical navigation bars should be used exclusively for navigation within your website. External links should exist within the content of the site.

External links should open in a new window. Internal links should open in the same window.

Social media links can share space with the title or navigation; or can reside elsewhere within the site, including the footer.

Social media

To find the correct UNH social media channel, visit the Social Media Directory.


All UNH websites must link to the USNH Privacy Statement. The footer is an appropriate place to place this link.

In addition to standard footer information, UNH websites must contain the following line:

TTY Users: dial 7-1-1 or 1-800-735-2964 (Relay N.H.)

This is in accordance with the Americans with Disabilities Act, which requires that where public entities, such as the UNH, communicate by telephone with applicants and beneficiaries, text telephones (TTY), or equally effective telecommunications systems, shall be used to communicate with individuals who are deaf or hard of hearing or who have speech impairments.

An equally effective alternative to having a TTY in UNH offices is to make use of the Telecommunications Relay Service (TRS) that is available in all 50 states, the District of Columbia, Puerto Rico and the U.S. territories for local and/or long distance calls. Relay calls are free and ensure real-time communication by telephone for people with hearing and speech disabilities.


Advertising from groups not affiliated with the university is not allowed on UNH web pages without the permission of Communications and Public Affairs. Sponsorships are allowed; paid advertising is not. For questions about advertising, please contact CPA.



The use of the University seal is reserved for the UNH President's office and may not appear on any webpage without the permission of the President's office.

The UNH family of athletic logos are reserved for use by UNH athletics.

Explore Logos and Branding for more information about using UNH logos on your website.

There are no variations for the logo and wordmark. They must not be stretched, shortened, or otherwise altered in any way.

Photography and video on the web

Explore Use Images and Video to learn more about using images and video on your website.

Digital color palette

View the approved digital color palette for all UNH sites.


MediaSpace is a tool UNH owns through our license with Kaltura for media hosting and management services.  In short, MediaSpace is “campus YouTube."  It allows any campus community member to store audio, video, and other media and to flexibly use those media assets in a largely self-service manner.

Given our unlimited capacity under our Kaltura license, MediaSpace is open for any appropriate uses.  MediaSpace should be used to host videos embedded in websites or used on social media, allowing UNH to have control over the branding and experience of video playback.

Among the many possible uses for MediaSpace at UNH are:

  • Faculty members sharing course-related video content with other faculty members for use in their courses.
  • Students accessing media projects submitted as course work to share as part of applications for employment, grants, or graduate school.
  • Departments sharing recordings of presentations or interview sessions to only other department members.
  • Sharing of public UNH events, such as a speech by the president.
  • Creating sequences of training videos on technologies used on campus, or other topics.
  • Communications and marketing staff using video to promote UNH within a school or college, or on other websites.
  • Creating a library of audio, video and other media within specific categories for browsing and discovery.

Channels within Kaltura can be shared with limited access or restricted to certain groups.

Why use MediaSpace instead of Youtube?

  • For branding and experience of player.
  • To avoid inappropriate content, which can appear in the YouTube recommendations for videos to “watch next.”
  • To avoid advertising overlays.