DRAFT: This is a working document that will be updated regularly as the Digital Governance Communication Team continues to hold bi-weekly meetings to develop and revise governance standards for the university.

Network and server information

Web addresses (Domain names and URLs)

Domain names are an important part of the university's identity, and should follow a consistent structure in order to promote the university brand and help users easily navigate the UNH web universe.
The primary domain name is
Colleges and schools at UNH are permitted to use the subdomain configuration, such as or This allows department sites and sub-sites to have a simple URL. For example: or
Other units at UNH should use the domain structure

URL names

URL names should be concise and have meaning to the user, such as
They also should:
  • Correlate with an organization's name.
  • Work for email addresses and social handles.
  • Employ dashes between words instead of spaces or underscores:
  • Be lowercase. Intermittent use of uppercase letters can be confusing for users and disrupt SEO.
URL names should not:
  • Conflict with other groups on campus.
  • Include the articles "a" or "the," or special characters.
  • Include acronyms unless they are universally recognized:
Submit a digital work support form to request a URL/domain name.


When referring to a URL, avoid using spelling out "http://," "https://” or "www." 
There may be some instances when a URL might not work in a certain browser without the "www." Always test a URL before referring to it in written communications.


When address conflicts arise, such as nearly identical addresses for unrelated groups on campus, the Digital Communications Team will make a recommendation.

Web applications

Whenever possible, it is recommended an application be hosted under the main website in a sub-folder. An example structure would be:
Some web applications for business process or research require dedicated web services. Web and Mobile Development has a dedicated service located at, where custom applications are hosted.  The URL for the application uses the structure 
Departments that host their own sites or applications also may implement a dedicated service for web applications such as: 
If there is a technical reason a subdomain will not work in a sub-directory, please fill out a request form to have your subdomain reviewed through the Web and Mobile Development.


Any purely branded UNH website should use the domain.
In some instances, a .org address may be allowed. This is typically reserved for partnership sites where there is a legitimate sharing of website ownership between UNH and another entity. There also are circumstances where grants or campaigns may include other schools and would qualify for a .org address. When creating such a URL, make sure it does not conflict with a address.
UNH WMD should be a manager of any domain names that point to the UNH website. Any address containing "unh" should be owned by UNH WMD. For support or to request a .org address, please fill out the WMD's digital support request form.


Web and Mobile Development processes redirect requests. Redirects are used when a page has been moved or deleted, or a typo in marketing materials points to an incorrect address. The redirect will help visitors arrive at the right site location.
An example of a redirect: could be redirected to
Request a redirect by submitting a WMD work request form. 
  • If your request is approved, you will receive and email letting you know the redirect has been put in place.
  • Redirects remain in place for six months. 
  • After 30 days, you will receive a reminder notice that your redirect is about to expire.
  • Remember to update references to your web address on stationary, email, etc.
It's a good idea to thoroughly review all web addresses in marketing materials or public announcements before they are published, which can help avoid the need for redirects.

External Redirects

Historically, the university does not authorize external redirects unless there is a relationship with an outside vendor. For example, mycourses is redirected to Canvas.
External redirects require a contract with Academic Technology or Information Technology, or approval from a dean.

Websites, Tools, and Development

Web roles

Roles responsible for the administration of university sites are outlined below. One individual may fulfill multiple roles; however, a backup content editor should be designated for all sites:


Site owner: Sites are owned by deans, department chairs, division heads or directors who may or may not be users of the content management system (CMS). Site owners are ultimately responsible for the content of a site.

Web manager: These editors support their school, college, department or division by offering training and support in the use of the CMS.

Content editor: An editor who creates, edits and manages content within the CMS. Digital content editors may be staff, faculty members or students. They are responsible for ensuring the quality, accuracy and timeliness of content on their site(s), as well the alignment of content with the university brand.


Website access or changes to access may be requested by logging in and making a request through the Accounts Management System.

Anyone requesting account access should complete the Drupal training available through the Academic Technology training site.

Events Calendar

The UNH Events Calendar is used by eligible members of the University community to promote the University's many events.

Read the standard

myPages Personal Website Service

myPages is intended for use at UNH as a tool for individuals, small groups, and short-terms events and projects to have a web presence. It is also appropriate for various types of student work in courses.

Read the standard

Content and Editorial

Content management 

Typos, factual errors and outdated content, including listings for past events and old photos, can discourage users from returning to a website. Content editors are strongly encouraged to:

Spelling mistakes or factual errors found on a page may be corrected, in which case the site’s content editor or web manager will be contacted.

Free tools such as those provided by grammarly, or the spell-checking feature in Microsoft Word, can help detect spelling and grammatical errors in content before it is published.

Review schedules

Static content, or content that rarely is changed, should be reviewed annually. This includes high-quality images that may be placed in prominent positions on a site.

Time-sensitive content, or content that requires frequent updates, should be reviewed according to the related expiration date. Event listings or announcements, for example, should be updated immediately as events expire.

Out-of-date content should be deleted or archived.


Visual and Design


MediaSpace is a tool UNH owns through our license with Kaltura for media hosting and management services.  In short, MediaSpace is “campus YouTube."  It allows any campus community member to store audio, video, and other media and to flexibly use those media assets in a largely self-service manner.

Given our unlimited capacity under our Kaltura license, MediaSpace is open for any appropriate uses.  MediaSpace should be used to host videos embedded in websites or used on social media, allowing UNH to have control over the branding and experience of video playback.

Among the many possible uses for MediaSpace at UNH are:

  • Faculty members sharing course-related video content with other faculty members for use in their courses.
  • Students accessing media projects submitted as course work to share as part of applications for employment, grants, or graduate school.
  • Departments sharing recordings of presentations or interview sessions to only other department members.
  • Sharing of public UNH events, such as a speech by the president.
  • Creating sequences of training videos on technologies used on campus, or other topics.
  • Communications and marketing staff using video to promote UNH within a school or college, or on other websites.
  • Creating a library of audio, video and other media within specific categories for browsing and discovery.

Channels within Kaltura can be shared with limited access or restricted to certain groups.

Why use MediaSpace instead of Youtube?

  • For branding and experience of player.
  • To avoid inappropriate content, which can appear in the YouTube recommendations for videos to “watch next.”
  • To avoid advertising overlays.