The visual identity guidelines serve as a reference for proper use and placement of the UNH logo and wordmark. The brand book was created as an internal reference to illustrate how to properly convey UNH branding within words, pictures and overall layout.
For questions about branding within websites or projects, please review our web standards and best practices.
For more information on licensed vendors, uses of the University of New Hampshire trademarks, and internal requests for use of University trademarks on merchandise please click here. Approval of your merchandise order is required. Please ask your vendor to use the "MyiCLC" portal or please contact firstname.lastname@example.org at UNHInnovation for more information.
The University of New Hampshire is proud to make its new institutional mark available for sale on approved merchandise. Items must be licensed through the Collegiate Licensing Company and are subject to royalties. Companies wishing to use any elements of the University logos are required to send proposed merchandise through the "MyiCLC" portal for approval. Please visit clc.com or contact email@example.com for more information.
Please also note these important changes to the official University Seal. There is only one version of the University Seal and it is reserved for use by the University in formal or ceremonial matters and on official documents such as diplomas. The seal may only be reproduced with written permission from Communications and Public Affairs and may no longer be requested for use on general merchandise. The official UNH logo sheet reflects this change. Please contact us with any questions about the seal.
The University of New Hampshire is the owner of all rights, title and interest in and to the institutional mark, which includes trademarks, service marks, trade names, designs, logos, seals, and symbols. Please contact firstname.lastname@example.org for more information about the UNH Trademark Licensing Program.
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The UNH website is complex. Visitors know they are at an official University of New Hampshire site when the school, college, department, or organization's information appears below its UNH-approved masthead. Learn more about UNH's web-presence.
The university, (along with UNH-System), endorses the guidelines of the World Wide Web Consortium (W3C) as the standard for World Wide Web accessibility and compliance with the Americans with Disabilities Act. W3C is composed of over 400 member organizations worldwide (public and private) developing common protocols to promote the evolution of the World Wide Web and ensure its inter-operability. As part of its work, the W3C has developed accessibility guidelines for World Wide Web sites and pages. The standards of the Federal Rehabilitation Act (Section 508) are consistent with the W3C Guidelines and provide achievable, well-documented guidelines for implementation.
Link to the UNH ADA disclaimer here: http://www.unh.edu/main/americans-disabilities-act
Colleges and schools at UNH are permitted to use the subdomain configuration collegename.unh.edu; an example is paulcollege.unh.edu or ceps.unh.edu
Other units at UNH should use the domain structure unh.edu/name-of-department. The name should have meaning to the user (e.g. unh.edu/research). Avoid using an acronym in your domain unless it is universally recognized (e.g. unh.edu/hr).
Content for your homepage should be informative, well written, lively and meaningful. Try to maintain a balance of professional looking visuals with appropriate text. Welcome messages should be kept to a minimum. Keep your audience's needs in mind.
Owners/administrators of websites hosted on the UNH server and those affiliated with the University of New Hampshire and hosted elsewhere are responsible for keeping their pages updated and accurate. Websites must be reviewed by the owner or administrator every six months to ensure the accuracy and relevance of the content displayed. Out of date pages must be deleted or archived. Websites that have not been updated within 18 months will be archived. These sites will not be searchable.
Advertising from groups not affiliated with the university is not allowed on UNH web pages without the permission of Communications and Public Affairs. Sponsorships are allowed; paid advertising is not. For questions about advertising, please contact CPA.
Your site should only have original content. Do not duplicate information that is present on other sites.
Your webpage title is the most important clue for search engines to locate your page. Be sure that the title accurately reflects what is on the page.
The second most important clue for search engines are headlines. There should only be one headline on a page that is coded with H1 tags. Be sure that the headline accurately reflects the content of the page. Avoid clever language that to a search engine would be meaningless. Clear and simple are always the best approach.
Keywords and descriptions can be added to the head section of your pages to increase their searchability. They should be relevent to the page content.
Other types of keywords related to social media sharing or mobile sites can also be added.
All images must have well written alt tags. Alt tags should be brief descriptions of the content of the image or descriptive of where the link is going. For example, an image of a headshot could be the person's name but doesn't need to include a descriptor of that they are wearing unless it is relevant to the article.
ADA compliance mandates the use of alt tags. Tags also increase searchability.
All UNH sites must meet the current masthead specifications. Secondary logos, photos, department identities or third-party branding are not allowed within the masthead. The title of your department should appear directly underneath the mashead. The site's primary site navigation should feature a horizontal display underneath the masthead or title. Social media links can share space with the title or navigation; or can reside elsewhere within the site, including the footer.
In addition to standard footer information, UNH websites must contain the following line:
TTY Users: dial 7-1-1 or 1-800-735-2964 (Relay N.H.)
This is in accordance with the Americans with Disabilities Act, which requires that where public entities, such as the UNH, communicate by telephone with applicants and beneficiaries, text telephones (TTY), or equally effective telecommunications systems, shall be used to communicate with individuals who are deaf or hard of hearing or who have speech impairments.
An equally effective alternative to having a TTY in UNH offices is to make use of the Telecommunications Relay Service (TRS) that is available in all 50 states, the District of Columbia, Puerto Rico and the U.S. territories for local and/or long distance calls. Relay calls are free and ensure real-time communication by telephone for people with hearing and speech disabilities.
There are no variations for the logo and wordmark. They must not be stretched, shortened, or otherwise altered in any way.
Official University Blue is based off the Pantone 287 palette, which converts to hexadecimal value: #003591, or RGB value: 0 53 145.
Complementary palette tones for use as accent colors are listed within the visual identity guidelines.
The use of the University seal is reserved for the UNH President's office and may not appear on any webpage without the permission of the President's office.
The UNH family of athletic logos are reserved for use by UNH athletics.
The Web is a highly visual medium in which text and images work together to attract and hold viewers' attention. Scanners and digital cameras have made it easy to upload images to websites. Photographs must be vivid and of high quality. Today, technology has also made posting of video relatively simple. As with photography, any video clips should be of the highest quality. ResourceSpace is a searching tool that allows you to browse through UNH–approved images.
To find the correct UNH social media channel, visit the Social Media Directory.
All UNH websites must link to the USNH Privacy Statement. The footer is an appropriate place to place this link.
UNH home, college home, map, calendar, search and directories are all appropriate links for the UNH masthead.
Links within the horizontal or vertical navigation bars should be used exclusively for navigation within your website. External links should exist within the content of the site.
External links should open in a new window. Internal links should open in the same window.
UNH uses Drupal, an open–source content management system, for the majority of its web sites. This platform is administered and managed by Web & Mobile Development, a division of UNH Academic Technology. Wherever possible, UNH websites should reside within the Drupal environment in order to facilitate brand unification and meet compliances. Converting a website into the Drupal environment may be an option for those UNH departments who not yet done so. Contact Web and Mobile Development for more information.
For those few sites continuing to use traditional HTML programming, a themed toolkit is available for public use.
There are many advantages to being part of the UNH Drupal community: