Bruce Pfeiffer, assistant professor of marketing at the Whittemore School of Business and Economics. |
Clint Eastwood’s famous interview with an invisible President Obama seated in an empty chair at the Republican National Convention may have done more than elicit a round of late-night television jokes. Celebrities who publicly support political candidates may want to think twice about doing so, according to a UNH researcher who has found that those who are most vocal about political, religious, and social causes may pay with decreased popularity and a hit to their wallets.
In fact, the more the public knows about celebrities...

Celebrate the life of David M. Lane, Sunday, Sept.30, at the Biological Sciences Library in Kendall Hall (behind Nesmith Hall) and the Macfarlane Research Greenhouses, noon to 3 p.m.
Graduate student Jason Goldstein gives a diving demonstration at the Judd Gregg Marine Research Facility at last year’s Know the Coast event. Credit: Dennis Chasteen.
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When Kate Bolick wrote in The Atlantic about why women are choosing to delay marriage, she didn’t know that her cover story “All The Single Ladies” -- a blend of personal