The New York Times: Big Screen Evolves to Compete With Small
''A bad or poorly received film can go down a bit easier if one is sitting
in a comfortable reclining seat and has the chance to occasionally stretch
their legs. In this sense, cinema-going has as much to do today with the hospitality
industry as it does with the film industry, per se,'' says Jeffrey Klenotic,
associate professor of communication arts at the University of New Hampshire.