Skip to Content Find it Fast

This browser does not support Cascading Style Sheets.

Undergraduate Course Catalog 2010-2011

Whittemore School of Business and Economics


Marketing (MKTG)


» Click to view course offerings

Chairperson: Peter J. Lane
Professor: Daniel E. Innis
Associate Professor: Ludwig A. Bstieler
Assistant Professor: Melissa M. Bishop, Lin Guo, Bruce E. Pfeiffer, M. Billur Talay, Goksel Yalcinkaya
Lecturer: Audrey Ashton-Savage, William C. Machanic, Chuck Martin, Peter F. Masucci

The marketing department is dedicated to preparing students for 21st century marketing careers by:

• offering students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for lifelong marketing learning;
• interacting with students in ways that encourage individual curiosity, interest, and expression;
• engaging in leading-edge scholarly research and integrating that research into the marketing curriculum.

Concentrating in marketing provides students with a wide array of career paths, including advertising, sales, retailing, market analysis, public relations, marketing research, product or brand management, sales forecasting, competitive analysis, strategic marketing planning, media planning, and several others. Accordingly, the department offers tracks beyond the set of core courses required of all marketing students to help students prepare for such careers. The department coordinates the marketing option and tracks.

» Click to view course offerings

^ back to top