Alumni Tale: Andrew Wheeler ’02

What did you study at UNH?

Business Administration and Computer Technology Minor

What were you doing one year out of college?

In May of 2003 I had just been hired full-time from a co-op position at Teradyne Connection Systems. At Teradyne, I was a marketing communications specialist. I was responsible for website content, PR, local events, database management and new product launches.

What were you doing five years out of college?

In May 2007 I had just been promoted to client services director at iProspect, the leading search engine marketing company in Boston, Mass. I had started at iProspect in ’03 after I left Teradyne. For much of 2007, I was responsible for 3 teams of specialists and managers and a portfolio of 18 clients.

What were you doing 10 years out of college?

In May 2012 I was executive vice president, account services at BLiNQ Media. BLiNQ Media was a social media startup, focusing on Facebook advertising. We were in the midst of selling the company to Gannett Digital.

In my role at BLiNQ, I was responsible for ensuring that the client services and media teams delivered excellence in campaign strategy and management. I focused on growing and retaining clients, by managing staff development and deep client relationships.

What are you doing now?

I am currently a vice president of services for a small startup in Boston, called Skyword. Skyword is a leader in providing scalable and sustainable content marketing technology and services. At Skyword, I am responsible for the oversight of our services, editorial and contributor recruitment teams. We make up the services team for the organization. I am responsible for building a scalable solution to providing brands, agencies and publishers with world-leading content marketing technology and services.

How do you feel your time at UNH has had an impact on where you are today?

In my junior and senior years at UNH I had the opportunity to meet two specific instructors and take their courses. First, professor Stephen Nicovich who taught marketing and advertising. Second, George Miaoulis who taught marketing workshop. Professor Nicovich taught in a way that truly inspired me to embrace marketing, and later digital marketing in particular. Dr. Miaoulis inspired me as well, but had a different teaching style than professor Nicovich and many other professor whose courses I took. Marketing workshop was a hands-on class where the class was split into two groups, assigned a specific company and tasked with producing a thorough SWAT analysis to recommend to the company at the end of the semester. Dr. Miaoulis held us accountable as if we were full-time employees. He coached and mentored, allowing many of us to learn valuable, “real-life” marketing.

Why do you believe in UNH?

I had an incredibly positive experience at UNH. As a freshman, I started at UNH as a computer science major. It wasn’t long before I determined computer science wasn’t for me and that I didn’t want to pursue a career programming and coding. I didn’t know what I wanted to do. At first I was confused, and concerned regarding what I wanted to study and ultimately do. I found my way to career services at UNH and got a lot of the answers I was looking for. I worked with a career counselor to figure out what I liked/disliked doing, studying, etc. I remember taking a personality test that was supposed to help identify a career. I eventually realized that I wanted to pursue marketing and advertising as my father had. I declared business administration.

I believe in UNH because it led me to where I am today. I’m a 35-year-old that got a good education and has had an incredibly successful career. I believe UNH and WSBE played a critical role in helping me build a foundation.