YouTube is the second largest social network in the world at 1.9 billion monthly active users. It’s quickly becoming the go-to search engine behind Google. Video is ever increasing in importance and prospective students search potential schools on YouTube throughout the college-search process.
Telling stories and showing behind-the-scenes action from your department or college is important. As prospective students do their college searching, they are looking for all the details and information they can find to make the right decision. What do you think they should see? If you’re promoting your department, think about the interesting things you can do and share it on YouTube.