Social Franchising

The Rosenberg International Franchise Center (RIFC) is engaged in academic endeavors to produce timely and relevant franchise-related research and forecasts impacting the field of franchising, including the emerging social franchising sector. 

 

What Is Social Franchising? 

Social franchising is the application of the business format franchising model to address societal issues such as joblessness, drug use, poverty, disease, sanitation, access to potable water, lack of education, etc. 

Consistent with the United Nations Sustainable Development Goals, mission driven organizations have recently begun to use franchising methodology to scale up the provision of vital services such as primary healthcare, agriculture, modern energy products including solar and clean cookstoves, and clean water and sanitation. While still an emerging business model, Social Franchising has tremendous potential to contribute to emerging economies in Africa, Asia, and Latin America.

 

Two Primary & Powerful Benefits:

  • Social franchising offers pathways to small business ownership for social franchisees, as well as employment and income generation opportunities for the individuals hired by these franchises. In particular, social franchising shows enormous potential for women and youth entrepreneurs.
  • Social franchising businesses provide high quality, consistent, life-enhancing goods and services at scale to their consumers.

 

Visit our Research | Case Studies page to read about Jibu, Kidogo, Unjani Clinics, Zeweto and their social franchising business models and achievements.