Learning Resources

Visit our Resources and Franchise Indices pages for franchise business model and franchise industry-related resources. Another excellent source is the website of the International Franchise Association (IFA)  . The IFA is the world's leading franchise association, representing franchisors, franchisees and suppliers. 



Franchise Pioneers

This 2011 RIFC video offers a unique perspective on early franchising based on the direct experience of two franchise innovators, Leonard Swartz, CFE, and Robert E. Naser.

Bob and Leonard share their insights about their personal lives, their careers, and about their work with franchise pioneer, William (Bill) Rosenberg, the founder of Dunkin' Donuts, and Bill's strategies for growing the business into a world renowned franchise brand. 

Dr. Udo Schlentrich interviews RIFC Advisory Board members Leonard Swartz, CFE and Robert E. Naser




Franchising Infographic

Franchise infographic
Franchise infographic may be downloaded from atourfranchise.org



Entrepreneur Magazine: The 3 Biggest Lessons in Franchising

Entrepreneur Magazine (January 2018 issue) asked three of the industry's chat masters (Tom Scarda, John P. Hayes, and Paul Segreto) for the most salient lesson they've learned over the years.

Read "The 3 Biggest Lessons in Franchising, According to the Industry's Top Podcasters" on Entrepreneur.com here.

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U.S. Small Business Administration (SBA)

Visit the SBA's Office of Entrepreneurship Education (OEE) website for helpful resources when considering franchise opportunities. The OEE develops and promotes innovative resources for small business owners and prospective entrepreneurs.  These resources are designed to assist in the start-up, management, and growth of small businesses. 


Small Business Administration logo in red and blue
Image Credit: SBA.gov




Franchising Word Cloud created by Rosenberg International Franchise Center RIFC
Image Credit: Lynn Z. Austin ©