Nelson Barber

UNH Business Professor's Research Helps Hotels Identify and Market to Potential "Green" Guests

New research by Nelson Barber, associate professor of hospitality management at UNH's Whittemore School of Business and Economics, has found that environmentally-conscious consumers exhibit specific behavior patterns and characteristics when compared with consumers in general.  Hotels looking to attract these consumers must not only use sustainable business practices and be committed to sustainability as an environmental goal, but also need to effectively communicate those practices to these potential "green" hotel guests.

Purchasing Habits of Generations X and Y Differ Widely

Nelson Barber, associate professor of hospitality management at UNH, has investigated the purchasing habits of the 116 million consumers in Generations X and Y and found that they take significantly different approaches to purchasing based on their social and cultural traits.

Specifically, Barber looked at the consumer influences of parents, peers, mass media, and the Internet on Generations X (born 1964-1977) and Y (born 1978-1998).

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