consumer habits

Purchasing Habits of Generations X and Y Differ Widely

Nelson Barber, associate professor of hospitality management at UNH, has investigated the purchasing habits of the 116 million consumers in Generations X and Y and found that they take significantly different approaches to purchasing based on their social and cultural traits.

Specifically, Barber looked at the consumer influences of parents, peers, mass media, and the Internet on Generations X (born 1964-1977) and Y (born 1978-1998).

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