UNH Researchers Profile Seacoast Farmers Market Customers and Managers

UNH Researchers Profile Seacoast Farmers Market Customers and Managers

Oct 11, 2013


Two recent studies of farmers markets conducted by the College of Life Sciences and Agriculture and UNH Cooperative Extension have found that customers of farmers markets in Rockingham and Strafford Counties are highly satisfied with the quality of the products sold at their local markets, and the number of vendors participating in the markets has grown since 2005.



The findings reveal details about consumers’ preferences and behavior and provide benchmarks and insight for market managers and those considering starting a farmers market. One study polled 388 customers of 24 markets in the two counties. Another study polled the managers of 25 farmers markets in the counties.


Nada Haddad, Cooperative Extension food and agriculture field specialist, says the results provide “interesting fodder for growers and market managers, especially.”

Former graduate student Jewel McKenzie was the lead researcher; UNH associate professor of environmental and resource economics Alberto Manalo, Extension professor and specialist Michael Sciabarrasi, and Haddad comprised the balance of the study team.

Full story, including how to obtain copies of the full reports

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