Resources & Guidelines

UNH Durham

Considering the impact of social media as a communication tool, the #UNHSocial team has established guidelines for official use at The University of New Hampshire. Whether you’re a college, department, student organization, or simply a member of the UNH Wildcat community, please review the following best practices, safety tips, and social network resources as you integrate social media into your communication strategy. 

Everyone at UNH holds a basic responsibility to safeguard & preserve assets and resources of the university and its component institutions and to conduct work duties in an ethical and professional manner. See the University System of New Hampshire Standard of Conduct and Personnel Policies to learn more. 

Be Transparent & Professional

Recognize that everything you contribute to, or receive on social media is public. You’re responsible for whatever information you post. The same professional standards expected of you on the job should be applied to your conduct when using social media. Post meaningful, respectful comments that are relevant to UNH. Please—no spam, offensive or off-topic remarks. Use common sense and courtesy when creating social media content. If you have even the slightest doubt, ask if the content is appropriate BEFORE you post. If the public shares an opinion that you disagree with on a UNH-owned social media site, keep your response appropriate, professional and polite. Sometimes, it's best not to respond at all. Never comment on anything related to legal matters or pending litigation. Any advertising, promotion or endorsement of third-party products or services is not permitted. 

Image Sizes + Text Length [Updated for 2022]

Image sizes and text length is important when posting to social media. It can make or break your post. The UNH social media team adheres to these suggestions as much as possible to allow for the best results and the most engagement.  

Social Media Image Sizes 
Social Media Character Counter 

Keep Up With Social Media

Looking for a textbook on social media? It’s hard to find one because social media changes quickly. Instead, look towards educational websites, blogs, and experts for the latest trends and newest social media platforms. Here are a few of our favorites: HigherEdLive  |  Sprout Social  |  Social Media Explorer | Social Media Examiner 

UNH Brand & Visual Guidelines

Please refer to our Brand Guidelines and Toolkit on all matters related to visual identity, web standards and appropriate use of graphics and logos. If you have additional questions or need help, please contact the #UNHSocial team


NOTE: This information is designed to help UNH students, faculty, and staff create and contribute to social media and to do so in a respectful, professional, and relevant way that protects the university’s reputation and mission. We recognize the value of social media and encourage its participation.