Thomas W. Gruen

Thomas W. Gruen has been a professor of marketing in the Peter T. Paul College of Business and Economics at the University of New Hampshire since August 2011. His research specialization is relationship marketing, which is a strategy of customer relationship management that focuses on long-term satisfaction and brand loyalty. In addition to teaching, he serves as the faculty advisor for the Voice Z Digital agency, a student-run digital marketing agency. When Dr. Gruen became involved with Joslyn Villavicencio’s project, he had recently stepped down from serving nine years as the marketing department chair. This provided him with the time he needed to devote to a student and project of this extent. He previously supervised independent studies and honors theses, but Joslyn’s research marked his first time working with the McNair Scholars Program. Dr. Gruen encourages more Paul College students to write for Inquiry to gain experience taking their research from a poster presentation to a published article. He explains that this process requires significant elaboration and revision, but it’s worth it to see your work in print.