Joslyn Villavicencio


Joslyn Villavicencio, a junior from Nashua, New Hampshire, is pursuing a bachelor of science degree in business administration: management at the University of New Hampshire. She is a member of both the TRIO Scholars Program and the McNair Scholars Program, the latter of which funded her research on effective video marketing to Generation Zers and baby boomers. She found that she concluded her work with more questions than answers, but attributes this to being part of the scientific process. The most difficult aspect of conducting research during the pandemic was juggling a lot of responsibilities: caring for her two younger siblings during the day and completing schoolwork and research at night. Joslyn said that this research experience increased her confidence and helped her realize that she wants to obtain a master’s degree in business administration. Joslyn chose to submit to Inquiry because of the opportunity it provided to publicize her work.