Important Strategies Within Healthcare Consumerism

February 6, 2019

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Photo Courtesy: Convenient MD Urgent Care

How To Take Charge Of Your Healthcare

Up until a few years ago, health care patients weren’t able to easily access their care plan, nor were they able to say their input. This resulted in patients putting in lots of trust towards their employer, government, health plan, and providers. However, just recently, more and more consumers are becoming informed of the plans being made available to them. This gives their employer and the government less control, allowing them to start taking charge of their own healthcare.

As an employer, it’s important to stay just as informed as consumers are so you are able to stay up to date with the changing market. Since most people tend to request as much information as they can regarding their plan, make sure (as an employer) that you’re able to maximize your customers experience. For the best results, make sure that the following points are made clear. 

1.Transparency

Unfortunately, lots of people are unaware of the cost of their services until it’s too late and their care was already received. In addition, the quality of care they are receiving can vary. This is important because if they receive poor care, it can lead to negative impacts. Many healthcare organizations use two equations to satisfy customer needs. 

Normal Value Equation: Value= quality/cost

Healthcare Value Equation: Value= (quality/cost) + quality of life improvement

Both cost and quality transparency tools are starting to become more readily available to consumers from payers and providers. Healthcare companies that are hoping to reach as much customer satisfaction as possible are allowing as much information about cost, quality, and expected outcomes as they can. 

2.Immediate Access to Care 

Rather than going to emergency rooms, people have resorted to going to Urgent Care, or otherwise known as “Quick Care” for it’s fast, efficient, and convenient service that’s provided. Urgent Care centers have started popping up frequently in most cities and suburban areas. Some Urgent Care centers are even partnering with big retail stores such as Walmart, Target, and CVS to open up locations within the store. 

3.Precision Medicine  

With a rise in high end technology, there has also been a rise in high end medicine. Due to studies on singular patients, science is able to provide doctors with information regarding family history, lab and pharmacy data, and prior diagnosis’s. This allows a much safer and easier way for medicine to be tracked and varied depending on the patients’ needs/wants. Being able to use a form of healthcare depending on the patient is important because it focuses on the importance of the individual. By focusing on more than just the medical treatment, and focusing on behavioral, social and financial well-being, doctors are able to allow the patients to have a better quality of life. 

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