Is JUUL Targeting Its Marketing Towards Adolescents?

November 28, 2018

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Find Out Why The FDA Seized Documents From JUUL Headquarters

JUUL currently controls 72% of the e-cigarette market in the United States. Its products, being the JUUL and JUUL pods have become increasingly popular in high schools and colleges all across the country, causing an epidemic of youth nicotine use. On Friday, September 28, 2018 the Food and Drug Administration conducted a surprise inspection of JUUL headquarters, in expectation of finding documentation that the company specifically targets minors. 

A study conducted by A RAND Corporationin California that was conducted between 2015 and 2017 on subjects of the ages 16 to 20 years old gave proof that teen vaping and e-cigarette usage has increased dramatically. This study also confirmed that many of the teenage e-cigarette users began smoking regular cigarettes as they got older, which can have additional health implications. 

The purpose of e-cigarettes are to help adult cigarette users quit traditional cigarettes, by weaning them off of the nicotine and cutting out the factor of tobacco. However, when teenagers use e-cigarettes for recreational use and not their intended purpose, it can have dangerous affects on the developing teenage brain due to the high levels of nicotine. 

Nicotine’s side effects include:  

  • Dizziness 
  • Coughing 
  • Changes in Taste 
  • Throat or Mouth Soreness 
  • Uneven Heartbeat 
  • Headache 

The Food and Drug Administration has given JUUL and other e-cigarette companies two months to implement a plan to limit access of these devices to minors. 

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