Write for the Web

Writing for UNH websites should be clear and relevant, tailored to its audience, and should reflect UNH messaging and a strong brand identity. Our writing reflects the brand pillars of innovation, success, sustainability, global reach, inclusion and the 360-degree experience.

 Editorial Style Guide

This guide promotes consistent UNH messaging, contributing to polished communications and a strong brand identity.

Read the Style Guide

 Voice and Tone

Read this guide about writing with a clear, powerful voice that reinforces the UNH brand and fits the intended audience.

Learn more

 Web Writing Tips

Writing for the web involves knowing your goals, knowing your audience...and keeping it brief.

Learn more