Web addresses, domains and URLs

Domain names are an important part of the university's identity, and should follow a consistent structure in order to promote the university brand and help users easily navigate the UNH web universe.

Related Information

Purpose and Audience

The primary domain name for the University of New Hampshire is unh.edu. Other UNH domain names, URLs, and web applications should follow a consistent structure in order to promote the university brand and help the public and the UNH community easily navigate the UNH web universe.

Guidelines

UNH domain and subdomain names

Colleges and schools at UNH are permitted to use the subdomain configuration collegename.unh.edu, such as paulcollege.unh.edu or ceps.unh.edu. This allows department sites and sub-sites to have a simple URL. For example: paulcollege.unh.edu/graduate or ceps.unh.edu/chemistry.

Software and tools hosted by external vendors that have a contract with Academic Technology or Information Technology, or approval from a dean, are also allowed the subdomain configuration toolname.unh.edu. For example, mycourses.unh.edu is redirected to Canvas, and catalog.unh.edu is redirected to CourseLeaf.

Other units with websites hosted at UNH should use the domain structure unh.edu/name-of-department-or-organization
 
Otherwise, unh.edu domain names may not be redirected to externally-hosted sites (see External redirects).

URL names

URL names should be concise and have meaning to the user, such as unh.edu/research.

They also should:

  • Correlate with an organization's name.
  • Work for email addresses and social handles.
  • Employ dashes between words instead of spaces or underscores: paulcollege.unh.edu/executive-development-programs.
  • Be lowercase. Intermittent use of uppercase letters can be confusing for users and disrupt SEO.

URL names should not:

  • Conflict with other groups on campus.
  • Include the articles "a" or "the," or special characters.
  • Include acronyms unless they are universally recognized: unh.edu/hr.

Submit a digital work support form to request a URL/domain name.

Writing out a domain name or URL

When referring to a URL, avoid using spelling out "http://," "https://" or "www."

There may be some instances when a URL might not work in a certain browser without the "www." Always test a URL before referring to it in written communications.

Web applications

Whenever possible, it is recommended an application be hosted under the main website in a sub-folder. An example structure would be: ceps.unh.edu/application-name.

Some web applications for business process or research require dedicated web services. Web and Mobile Development has a dedicated service located at webapps.unh.edu, where custom applications are hosted. The URL for the application uses the structure webapps.unh.edu/application-name.

Departments that host their own sites or applications also may implement a dedicated service for web applications such as:

  • csapps.unh.edu/application1
  • csapps.unh.edu/application2

If there is a technical reason a subdomain will not work in a sub-directory, please fill out a request form to have your subdomain reviewed through Web and Mobile Development (WMD).

Using other domain names (.org/.com)

Whenever possible, sites should be set up using the website options available at UNH.

In some instances, a .org address may be allowed. This is typically reserved for partnership sites where there is a legitimate sharing of website ownership between UNH and another entity. There also are circumstances where grants or campaigns may include other schools and would qualify for a .org address. When creating such a URL, make sure it does not conflict with a unh.edu address.

UNH WMD should be a manager of any domain names that point to the UNH website or UNH servers. Any address containing "UNH" should be owned by UNH WMD or another UNH entity approved by WMD. If a domain name containing "UNH" is necessary, please contact WMD to request purchasing the domain. UNH WMD should be a manager of any other domain names that point to the UNH website.

Support

For support, questions, or to request a URL or domain name, please contact WMD.

Responsibility for Content

Anyone who creates a URL is responsible for complying with all applicable policies and this Standard. When address conflicts arise, such as nearly identical addresses for unrelated groups on campus, the Digital Communications Governance Team will provide a recommendation.

Archiving

Domain and URL names are removed once a web page has been removed. To redirect a URL to another page, see the Redirects standard.

Violations

UNH AT/IT reserves the right to remove any content that it considers to violate this standard or any other UNH policies.

If inappropriate or conflicting URLs are discovered, UNH WMD will contact the site administrator(s) to discuss the issue. Unacceptable URLs also may cause website access to be suspended.

Reports regarding inappropriate content may be sent to WMD.