Our website is often the first impression people have of the university, and the masthead is the first thing they see on the website. It is important that the masthead promotes the UNH brand, provides top-level options that show the breadth of the university, locates the user on the site, and follows a consistent structure in order to help users easily navigate the UNH web universe.
The masthead consists of two areas, the main navigation and secondary navigation. The main navigation is used to identify the site and the user’s current location in the site and provide main navigation for that section. A small, top, secondary navigation provides links to other important areas of the unh.edu site, as well as search functionality.
UNH Communications and Public Affairs (CPA) and Academic Technology (AT) are responsible for and will collaborate to ensure a consistent masthead and branding. The primary software application supporting the unh.edu website is Drupal, but this standard applies to all unh.edu mastheads, whether or not they are built in Drupal.
All UNH sites must meet the current masthead specifications for logo; college, department or service name; menu items and upper menu items. Secondary logos, photos or third-party branding are not allowed within the masthead. All UNH websites and pages available through links from other UNH webpages or through organic search engines must display the masthead. (See Guidelines for web applications below for exceptions for approved external web applications.)
The main navigation is displayed on a bar in UNH blue with white text. The secondary navigation is displayed on a bar in dark blue (#001d52) with white text.
The site's primary site navigation should feature a horizontal display to the right or underneath the masthead or title, based on the type of page. Links within the horizontal or vertical navigation bars should be used exclusively for navigation within your website. External links and links to .pdfs are not allowed in any masthead navigation. External links and links to .pdfs should exist only within the body copy.
External links should open in a new window. Internal links should open in the same window.
Social media links can share space with the title or navigation or can reside elsewhere within the site, including the footer.
For support for mastheads, logos and navigation, please contact Web and Mobile Development (WMD).
Anyone working on a college or school website masthead is welcome to attend the open walk-in training and help sessions that Academic Technology offers in support of Drupal. For a schedule of the training sessions and walk-in times, see the Academic Technology training calendar.
College and school websites are maintained by members of the university community acting as official representatives of the University of New Hampshire. Some editors may have access to the masthead. Site owners are responsible for complying with all relevant laws, university policies and this standard.
UNH AT reserves the right to remove any masthead content that it considers to violate this standard any other UNH policies.
If inappropriate content is submitted, UNH AT will contact the site owner to discuss the issue. Unacceptable entries also may cause unh.edu access to be suspended. Reports regarding inappropriate content may be sent to UNH AT.