Links help insure that information on the websites is accurate, reliable, informative and easy to find.

Purpose and audience

Links are used to direct people to the most accurate and informative sources rather than duplicating content, which can introduce errors and confusion. The UNH community and the general public are the audience for UNH websites.

Linking to UNH Websites

Internal links make information from other webpages easily accessible to the reader without having to copy the information onto multiple pages. These types of links:

  • Improve accuracy, since the information only exists and is updated in one place, the single source of truth
  • Aid in the usability of the site and improves search engine optimization (SEO) by having information on only one page that can be found through search
  • Help SEO for the page with the link, as the hyperlinked words themselves are read by search engines to help them understand what's considered important on the page.

Guidelines for building links:

  • When linking to information on the same website (for example, the same college or service site), the link should open in the same window. If the link points to a different website, it should open in a new window.
  • Links should use descriptive words, not phrases like "click here" or “visit this website.”
  • Links should not consist of the URL itself.

Linking to External Websites

Links to and from reliable external sources improve SEO by increasing the authority of the site. Sometimes it's appropriate to link to a different website, such as a government agency or resource for pertinent information:

  • Only link to reliable, authoritative informational or educational websites that you are confident will remain active
  • Do not link to personal websites
  • Do not link to business websites unless there is an established relationship, as a link may be perceived as an endorsement
  • Links to external websites should open in a new window
  • External links and .pdfs are not allowed in any masthead navigation


For questions regarding links, please contact WMD.


Anyone working on a Drupal website is welcome to attend the open walk-in training and help sessions that Academic Technology offers. For a schedule of the training sessions and walk-in times, see the Academic Technology (AT) training calendar.

Responsibility for Content websites are maintained by members of the University community acting as official representatives of the University of New Hampshire. Editors are responsible for creating links as described in this standard. In addition, editors should review links on their websites at least twice a year to ensure that all links are still active and available. Finally, editors are responsible for complying with all relevant laws and university policies.


Although UNH AT does not monitor or regularly review site content, it reserves the right to remove at any time any content that it considers to violate this standard or any other UNH policies.

If inappropriate or inaccurate content is submitted, UNH AT will contact the site owner to discuss the issue. If the site or content owner cannot be contacted or is no longer at UNH, that content will be administered by WMD and can be removed if deemed inaccurate or inappropriate. When content is obviously unacceptable, UNH WMD will immediately remove the content prior to contacting the site owner. Unacceptable entries also may cause access to be suspended.

Reports regarding inappropriate content may be sent to UNH WMD.