Undergraduate Course Catalog 2016-2017

University of New Hampshire at Manchester

» http://manchester.unh.edu

Communication Arts (CA)

» http://manchester.unh.edu/academics/degree-programs/communication-arts

Associate Professor: Barbara J. Jago, Jeffrey F. Klenotic, Anthony Tenczar

Communication Arts (B.A.)
Communication Arts majors explore the creativity, artistry, and impact of human communication. The program offers a rich variety of learning experiences, including:

Working with cutting-edge digital media in state-of-the-art sound and video production studios and a high-definition editing suite with full Adobe creative cloud access.
Discovering how communication theories and practices shape personal identity, social interaction, professional relationships, and public relations.
Understanding the power and ethics of creative media and strategic communication.
Exploring the history of media and popular culture using a super-tech screening room with surround sound.
Developing hands-on research activities, creative media projects, and internship experiences that link students with businesses, nonprofits, and the community.

To complete the major, students may select courses from across the Communication Arts curriculum. Students can also focus their coursework by concentrating in one of five suggested areas of study: Cinema and Media Arts*, Digital Media*, News and Public Relations, and Relational Communication. (*Cinema and Media Arts and Digital Media are Degree Options that appear on the official UNH transcript and diploma. For information on Option requirements, students should contact the communication arts program coordinator or their academic advisor).

A degree in Communication Arts prepares students for success in today’s communication-driven society. The program offers students the essential knowledge and flexible skills they need to excel as professional communicators, media artists, and entrepreneurs working in a variety of careers. Our alumni have gone on to work in fields such as radio, television, film, web, digital video, corporate communications, journalism, public relations, social media, advertising, sales, strategic communication, audience research, counseling, conflict mediation, human resources and more. A Communication Arts degree also creates pathways to careers in government, social service, public education, and community affairs, where employers seek graduates who can think creatively and communicate effectively to a variety of audiences and constituents.

Communication Arts faculty bring exceptional expertise to the classroom and are actively engaged in their own creative work and scholarly research. They regularly share their knowledge with audiences around the country and the world. Some are also experienced professionals who bring current, real-world knowledge from their workplace into the classroom. In addition to classroom instruction, the program also provides students with exceptional access to experiential learning opportunities (internships, community-based research, service learning, and media production projects) that occur within real-life settings.

Degree Requirements
Students must complete a minimum of 128 credits and satisfy the University’s Discovery Program and foreign language requirements. Communication Arts (CA) majors must complete 10 courses (40 credits) and maintain a minimum overall grade point average of 2.0 in the major. Transfer students must complete at least 20 credits in the Communication Arts major at UNH. Communication Arts majors cannot use CMN 455, 456, 457, or CA 502 to satisfy Discovery requirements. Degree requirements for the major are presented below.

I. Required Core Courses, 12 credits (3 courses): Students must earn a “C” or better in each course to satisfy CA degree requirements.
CMN 455, Introduction to Media Studies
CMN 456, Propaganda and Persuasion
CMN 457, Introduction to Language and Social Interaction

II. Selected Coursework, 28 credits (three courses from area A, two from area B, two from area C). Students must earn a “C -” or better in each selected course to satisfy CA requirements.

Communication Practices: Applied (12 credits). Any three courses.
CA 444, Manipulating Media: Exploring Image and Sound Aesthetics
CA 450, Introduction to Public Speaking
CA 500, Media Writing
CA 501, Internship: Communication in the Urban Community
CA 502, Image and Sound
CA 503, Techniques for News Reporting
CA 504, Film Criticism
CA 506, Gender
CA 507, Relational Violence
CA 508, Conflict in Relational Communication
CA 510, Language and Interaction
CA 512, Scriptwriting
CA 513, Radio News Production
CA 514, Fundamentals of Video Production
CA 515, Advanced Video Production
CA 516, Speechwriting
CA 517, Fundamentals of Audio Production
CA 518, Advanced Topics in Digital Media Production
CA 519, Advanced Screenwriting
CA 520, Special Topics in Applied Communication
CA 522, Graphic Design I
CA 523, Graphic Design II
COMP 515, Multimedia: Introduction and Applications
HIST 595, Issues in Public History
PSYC 762, Counseling

Communication Practices: Organization, History, and Policy (8 credits). Any two courses.
CA 525, Media Programming
CA 526, Organization of Newswork
CA 527, History of Film
CA 528, Media Policy and Law
CA 531, History and Organization of Advertising
CA 532, Typography I
CA 533, Typography II
CA 535, Marital Communication
CA 537, Health Communication
CA 539, Communicating in Families
CA 540, Public Relations
CA 542, Social Media for Organizations and Business
CA 550, Special Topics in Communication Organization, History and Policy
ENGL 534, 221st Century Journalism

Communication Practices: Theory and Research (8 credits). Any two courses.
CA 600, Research Methods: Media
CA 601, Exploring Relationships
CA 610, Communication Technologies and Culture
CA 611, Theories of Relational Communication
CA 612, Narrative
CA 614, Communication and Power
CA 615, Film History: Theory and Method
CA 618, Documentary
CA 720, Seminar in Communication Arts
CA 795, Independent Study

Capstone Requirement
The capstone requirement will be satisfied in a student’s senior year by completion of a specific four-credit capstone course at the 600 or 700 levels. Students may not enroll in a capstone course until they have completed all three CA program core courses (CMN 455, 456, and 457) and all CA Area A and Area B requirements. The capstone course can also fulfill an Area C course requirement.

The capstone experience offers seniors an opportunity to synthesize and apply knowledge and skills gained throughout their communication arts major coursework. The capstone course requires students to conduct an original research study, a creative media project, an internship, community-based research, or an advanced service learning project in communication arts under the close supervision of a communication arts faculty member. Students are strongly encouraged to share their capstone projects with the larger UNH community through participation in the Undergraduate Research Conference, a presentation in the Brown Bag lunch series, publication in the UNH undergraduate journal Inquiry, or presentation in some other public venue. Students should work closely with their advisers to make sure the capstone requirement has been satisfied.

Courses that satisfy this requirement include, but are not limited to: CA 601, Exploring Relationships; CA 614, Communication and Power; CA 615, Film History: Theory and Method; CA 720, Seminar in Communication Arts; and CA 795, Independent Study.

Suggested Areas of Study
Students may choose courses from across the Communication Arts curriculum, but those wishing to meet specific academic or professional goals may plan coursework using one of the pathways suggested below. Please note that these are “suggested” areas of study that may be used to help plan courses but will not appear on the student’s official UNH transcript. Students who wish to complete a Degree Option that appears on their transcript should contact the communication arts program coordinator or schedule an appointment with their academic advisor to get more information on specific option requirements.

Cinema and Media Arts
CA 444, Manipulating Media
CA 500, Media Writing
CA 501, Internship: Communication in the Urban Community
CA 502, Image and Sound
CA 504, Film Criticism
CA 512, Scriptwriting
CA 514, Fundamentals of Video Production
CA 515, Advanced Video Production
CA 517, Fundamentals of Audio Production
CA 518, Advanced Topics in Digital Media Production
CA 519, Advanced Screenwriting
CA 522, Graphic Design I
CA 523, Graphic Design II
CA 525, Media Programming
CA 527, History of Film
CA 531, History and Organization of Advertising
CA 532, Typography I
CA 533, Typography II
CA 600, Research Methods: Media
CA 615, Film History: Theory and Method
CA 618, Documentary
CA 720, Seminar in Communication Arts

Digital Media
CA 500, Media Writing
CA 501, Internship: Communication in the Urban Community
CA 502, Image and Sound
CA 504, Film Criticism
CA 514, Fundamentals of Video Production
CA 515, Advanced Video Production
CA 517, Fundamentals of Audio Production
CA 518, Advanced Topics in Digital Media Production
CA 522, Graphic Design I
CA 523, Graphic Design II
CA 531, History and Organization of Advertising
CA 532, Typography I
CA 533, Typography II
CA 540, Public Relations
CA 542, Social Media for Organizations and Business
CA 610, Communication Technologies and Culture
CA 720, Seminar in Communication Arts

News and Public Relations
CA 450, Introduction to Public Speaking
CA 500, Media Writing
CA 501, Internship: Communication in the Urban Community
CA 503, Techniques for News Reporting
CA 513, Radio News Production
CA 516, Speechwriting
CA 517, Fundamentals of Audio Production
CA 525, Media Programming
CA 526, Organization of Newswork
CA 528, Media Policy and Law
CA 531, History and Organization of Advertising
CA 540, Public Relations
CA 542, Social Media for Organizations and Business
CA 600, Research Methods: Media
CA 610, Communication Technologies and Culture
CA 618, Documentary
CA 720, Seminar in Communication Arts
ENGL 534, 21st Century Journalism

Relational Communication
CA 501, Internship: Communication in the Urban Community
CA 506, Gender
CA 507, Relational Violence
CA 508, Conflict in Relational Communication
CA 510, Language and Interaction
CA 535, Marital Communication
CA 537, Health Communication
CA 539, Communicating in Families
CA 601, Exploring Relationships
CA 611, Theories of Relational Communication
CA 612, Narrative
CA 614, Communication and Power
CA 720, Seminar in Communication Arts

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