Undergraduate Course Catalog 2006-2007
Whittemore School of Business and Economics
» http://wsbe.unh.edu
Marketing (MKTG)
» http://wsbe.unh.edu/Dept_Marketing/home.cfm
» Click to view course offerings
Chairperson: Michael J. Merenda
Professor: Charles W. Gross
Assistant Professor: Ludwig A. Bstieler, Mehdi Mourali, Jeong Eun Park
Instructor: Mary S. Wagner
Lecturer: William C. Machanic, Peter F. Masucci
The marketing department is dedicated to preparing students for 21st century marketing careers by:
• offering students a strong marketing foundation and a career track
that will make them attractive to employers upon graduation and provide
the basis for life-long marketing learning;
• interacting with students in ways that encourage individual curiosity, interest, and expression;
• engaging in leading-edge scholarly research and integrating that research into the marketing curriculum.
Concentrating in marketing provides students with a wide array of
career paths, including advertising, sales, retailing, market analysis,
public relations, marketing research, product or brand management,
sales forecasting, competitive analysis, strategic marketing planning,
media planning, and several others. Accordingly, the department offers
tracks beyond the set of core courses required of all marketing
students to help students prepare for such careers. The department
coordinates the option and tracks.
