| Marketing |
MKTG 550 - Survey of Marketing
Credits:
4.00
Focuses on marketing as the process of planning and
executing the conception, pricing, promotion, and
distribution of ideas, goods and services to create
exchanges that satisfy individual and organizational
objectives. For non-business administration majors and
minors. No credit for students who have had MKTG 651.
Prereq: ACFI 501; ECON 401 or 402.
MKTG 598 - Topics in Marketing
Credits:
4.00
Special topics covering a variety of marketing principles.
Topics may include promotion and advertising; retail and
retail management; sales and sales management. May be
repeated up to 12 credits.
MKTG 750 - Strategic Marketing
Credits:
4.00
Practical application of marketing principles taught in
MKTG 651. Through case analysis, students will learn to
apply marketing principles to the planning, organization
and control of marketing activities in large national and
multinational corporations and small businesses. Issues
such as new product development, pricing policies,
selection of domestic and international channels of
distribution, and interrelationships between marketing,
production and finance will be covered. Prereq: MKTG 651
and permission. MKTG 752 and/or MKTG 753 are recommended.
MKTG 751 - Advertising and Promotion
Credits:
4.00
Course covers the development of advertising strategy
based on an assessment of the firm's competencies, its
competitive environment, and an understanding of target
customer behavior. Topic coverage includes the creation and
execution of advertisements and sales promotions, media
planning, and budgeting. The course draws upon the
marketing principles taught in MKTG 651. Prereq: MKTG 651
and permission. MKTG 752 and/or MKTG 753 are recommended.
MKTG 752 - Marketing Research
Credits:
4.00
Formulating research objectives to solve marketing
problems: qualitative and quantitative techniques for
surveys and marketing experimentation; commonly encountered
analyses and models of secondary and primary data to aid
marketers in decision making; strengths and limitations of
marketing research in the marketing process. Prereq: MKTG
651 or equivalent.
MKTG 753 - Consumer/Buyer Behavior
Credits:
4.00
Covers concepts, models, and theories from the behavioral
sciences applied to consumer decision making and
purchasing behavior. Examines consumer behavior from
economic, psychological, sociological, and anthropological
perspectives. Topic coverage includes discussion of
marketing strategies and tactics to influence consumer
choice. Prereq: MKTG 651. Writing intensive.
MKTG 754 - Retail Management
Credits:
4.00
Analysis of managerial problems in retailing
establishments. Focus is on operational problems, retail
store organization, location analysis, buying and inventory
management, retail financial management, and selling and
sales promotion. Other areas include environmental effects
on retailing, the formulation of retail strategy, human
resource issues, and customer service. Prereq: MKTG 651.
MKTG 755 - Marketing of Services
Credits:
4.00
The marketing of intangible offerings. Includes profit and
nonprofit situations, retail and business-to-business
settings, public and international services. Covers theory,
service quality attainments, design and strategy, and
implementation plans. Texts, case analysis, speakers, field
work. Prereq: MKTG 651.
MKTG 756 - Franchising
Credits:
4.00
Designed to help acquire an understanding of franchising
as a system of distribution and business expansion.
Franchising will be studied from both the perspectives of
the franchise and the franchiser. In addition, economic,
financial, and legal issues associated with franchising
will be covered. By the end of the course, acquisition of
skills and sources of information that would permit sound
assessment of the business opportunities available in
franchising. Prereq: MKTG 651. (Also offered as HMGT 756.)
MKTG 757 - Integrated Marketing Communication
Credits:
4.00
Course provides balanced coverage of all marketing
communication tools: advertising, sales promotion, public
relations, direct marketing, personal selling, POP,
packaging, sponsorships, licensing, customer service. The
course gives special emphasis to the integration of these
tools to send target audiences a consistent, persuasive
message that promotes the organization's goals. Prereq:
MKTG 651.
MKTG #758 - Marketing on the Internet
Credits:
4.00
Examines the progress of the Internet for strategic and
tactical aspects of marketing, selling, and the
distribution of goods and services. The course aims at
building a critical understanding of how Marketing on the
Internet takes place and familiarizes student with the
current tools and strategies needed for successful Internet
Marketing. Students will learn through projects, case
analyses, and active discussions of organizations' efforts
to employ the Internet to enhance their traditional
marketing activities. Prereq: MKTG 550 or 651.
MKTG 760 - International Marketing
Credits:
4.00
Environmental factors affecting international trade:
culture and business customs, political and legal factors
and constraints, economic and technological development,
and the international monetary system. Integration of these
with the marketing management functions of market research
and segmentation; product, promotion, distribution, and
pricing decisions. Prereq: ADMN 651.
MKTG 761 - Sales Management
Credits:
4.00
Principles and methods of successful personal selling and
management of the sales function. Exposure to selling
experience in field of student interest; case studies,
sales presentations; oral and written analyses of sales
management issues. Prereq: MKTG 651.
MKTG 762 - Marketing Workshop
Credits:
4.00
Integrative study of a real marketing situation in a
business, nonprofit institution, or government agency.
Student teams identify problem, collect appropriate data,
suggest alternative solutions, and submit a recommended
course of action. Prereq: MKTG 651,MKTG 752 and/or MKTG 753
are recommended. Writing intensive.
MKTG 763 - Market Opportunity Analysis
Credits:
4.00
Introduces students to the analysis of the business
environment in which a company operates and provides key
inputs into strategic marketing planning and
decision-making. Students will learn the process, concepts,
and techniques commonly used in the identification,
assessment, and forcasting of market opportunities. Prereq:
MKTG 651.
MKTG 798 - Topics
Credits:
4.00
Special topics; may be repeated. Prereq: a basic marketing
course and permission.
MKTG 798W - Topics
Credits:
4.00
See description for MKTG 798. Writing intensive.