| Marketing |
MKTG 550 - Survey of Marketing
Credits:
4.00
Focuses on marketing as the process of planning and
executing the conception, pricing, promotion, and
distribution of ideas, goods and services to create
exchanges that satisfy individual and organizational
objectives. For non-business administration majors and
minors. No credit for students who have had MKTG 651.
Prereq: ACFI 501; ECON 401 or 402.
MKTG 651A - Marketing
Credits:
4.00
Covers marketing as the process of planning and developing
goods and services to satisfy the needs of target customers:
consumers, other businesses, and institutions. Focus on how
marketing contributes to the firm's goals through product
planning, pricing, promotion, and distribution policies. For
non-business administration majors. Prereq: permission.
MKTG 750 - Strategic Marketing
Credits:
4.00
Practical application of marketing principles taught in
MKTG 651. Through case analysis, students will learn to
apply marketing principles to the planning, organization and
control of marketing activities in large national and
multinational corporations and small businesses. Issues such
as new product development, pricing policies, selection of
domestic and international channels of distribution, and
interrelationships between marketing, production and finance
will be covered. Prereq: MKTG 651 and permission. MKTG 752
and/or MKTG 753 are recommended.
MKTG 751 - Advertising and Promotion
Credits:
4.00
Course covers the development of advertising strategy
based on an assessment of the firm's competencies, its
competitive environment, and an understanding of target
customer behavior. Topic coverage includes the creation and
execution of advertisements and sales promotions, media
planning, and budgeting. The course draws upon the marketing
principles taught in MKTG 651. Prereq: MKTG 651 and
permission. MKTG 752 and/or MKTG 753 are recommended.
MKTG 752 - Marketing Research
Credits:
4.00
Formulating research objectives to solve marketing problems:
qualitative and quantitative techniques for surveys and
marketing experimentation; commonly encountered analyses
and models of secondary and primary data to aid marketers in
decision making; strengths and limitations of marketing
research in the marketing process. Prereq: MKTG 651 or
equivalent.
MKTG 753 - Consumer/Buyer Behavior
Credits:
4.00
Covers concepts, models, and theories from the behavioral
sciences applied to consumer decision making and purchasing
behavior. Examines consumer behavior from economic,
psychological, sociological, and anthropological
perspectives. Topic coverage includes discussion of
marketing strategies and tactics to influence consumer
choice. Prereq: MKTG 651. Writing intensive.
MKTG #754 - Retail Management
Credits:
4.00
Analysis of managerial problems in retailing establishments.
Focus is on operational problems, retail store organization,
location analysis, buying and inventory management, retail
financial management, and selling and sales promotion. Other
areas include environmental effects on retailing, the
formulation of retail strategy, human resource issues, and
customer service. Prereq: MKTG 651.
MKTG 755 - Marketing of Services
Credits:
4.00
The marketing of intangible offerings. Includes profit
and nonprofit situations, retail and business-to-business
settings, public and international services. Covers theory,
service quality attainments, design and strategy, and
implementation plans. Texts, case analysis, speakers, field
work. Prereq: MKTG 651.
MKTG 756 - Franchising
Credits:
4.00
Designed to help acquire an understanding of
franchising as a system of distribution and business
expansion. Franchising will be studied from both the
perspectives of the franchise and the franchiser. In
addition, economic, financial, and legal issues associated
with franchising will be covered. By the end of the course,
acquisition of skills and sources of information that would
permit sound assessment of the business opportunities
available in franchising. Prereq: MKTG 651. (Also offered
as HMGT 756.)
MKTG 757 - Integrated Marketing Communication
Credits:
4.00
Course provides balanced coverage of all marketing
communication tools: advertising, sales promotion, public
relations, direct marketing, personal selling, POP,
packaging, sponsorships, licensing, customer service. The
course gives special emphasis to the integration of these
tools to send target audiences a consistent, persuasive
message that promotes the organization's goals. Prereq:
MKTG 651.
MKTG 758 - Marketing on the Internet
Credits:
4.00
Examines the progress of the Internet for strategic and
tactical aspects of marketing, selling, and the distribution
of goods and services. The course aims at building a
critical understanding of how Marketing on the Internet
takes place and familiarizes student with the current tools
and strategies needed for successful Internet Marketing.
Students will learn through projects, case analyses, and
active discussions of organizations' efforts to employ the
Internet to enhance their traditional marketing activities.
Prereq: MKTG 550 or 651.
MKTG 760 - International Marketing
Credits:
4.00
Environmental factors affecting international trade: culture
and business customs, political and legal factors and
constraints, economic and technological development, and the
international monetary system. Integration of these with the
marketing management functions of market research and
segmentation; product, promotion, distribution, and pricing
decisions. Prereq: MKTG 651.
MKTG 761 - Sales Management
Credits:
4.00
Principles and methods of successful personal selling and
management of the sales function. Exposure to selling
experience in field of student interest; case studies, sales
presentations; oral and written analyses of sales management
issues. Prereq: MKTG 651.
MKTG 762 - Marketing Workshop
Credits:
4.00
Integrative study of a real marketing situation in a
business, nonprofit institution, or government agency.
Student teams identify problem, collect appropriate data,
suggest alternative solutions, and submit a recommended
course of action. Prereq: MKTG 651,MKTG 752 and/or MKTG 753
are recommended.
MKTG 798 - Topics
Credits:
4.00
Special topics; may be repeated. Prereq: a basic marketing
course and permission.
MKTG 798A - Topics
Credits:
4.00
Special topics; may be repeated. Prereq: a basic marketing
course and permission.
MKTG 798B - Topics
Credits:
4.00
Special topics; may be repeated. Prereq: a basic marketing
course and permission.
MKTG 798C - Topics
Credits:
4.00
Special topics; may be repeated. Prereq: a basic marketing
course and permission.
MKTG 798W - Topics
Credits:
4.00
See description for MKTG 798. Writing intensive.