Whittemore School of Business and Economics
Brief Descriptions of Options for the BS Degree in Business Administration

 Accounting

The Accounting Option provides students with opportunities in a variety of fields, including internal audit, external audit, tax preparation and planning, and consulting. Demand for accountants has been consistently strong. The goal of the accounting option is to prepare students for a career in accounting and the qualifications to obtain certifications, such as Certified Management Accountant (CMA), Certified Internal Auditor (CIA), and Certified Fraud Examiner (CFE). The accounting option also prepares students to enter the Master of Science in Accounting program offered by WSBE. Obtaining a Masters degree is a necessary requirement for taking the CPA exam in most states, including Massachusetts and Maine.

 Entrepreneurial Venture Creation (EVC)

The Entrepreneurial Venture Creation Option is designed for students who intend to start a high growth business, work for a new venture or become involved in a new venture creation within an established organization. The EVC Option fosters an entrepreneurial culture throughout the program. The priority is real-world learning in the high growth environment of entrepreneurial ventures. The program includes active student participation, a seminar format, field trips to entrepreneurial ventures and guest speakers. Each student participates in a senior project and an internship at a high tech start-up.

 Finance

The Finance Option provides students with opportunities in a variety of disciplines including banking, insurance, corporate finance, investment management, and risk management. Finance majors are in excellent demand. The goal of the finance option is to expose the student to all three major branches of finance: investments, corporate, and financial institutions. At the same time, the option allows the student some flexibility in choosing courses. The option helps students planning to sit for the Charted Financial Analyst (CFA) Level I exam, the Certified Financial Manager (CFM) exam, and the Certified Financial Planner (CFP) exam.

 Information Systems (IS)

The IS Option provides students with both business problem-solving skills and in-depth technical knowledge. This unique combination of skills is in short supply, and the employment outlook is outstanding. The program concentrates on two areas: 1) organizations, with an emphasis on business processes, and 2) technology, with an emphasis on analysis, design, implementation, and management of an organization's information systems. Students take courses from the Computer Science Department and WSBE in completing the option, and a senior-level industry project is a core component of the program.

 International Management and Economics

The International Management and Economics Option offers an interdisciplinary course of study, providing strong business training for students pursuing careers at organizations with an international focus, particularly in multinational corporations, international banks and government agencies. It achieves this by combining general business training with in-depth knowledge in economics, finance and management. Students are strongly encouraged to round out their education with either an internship at an international organization or by studying abroad for one semester.

 Marketing

The Marketing Option focuses on how to develop, establish, and maintain products and services of high value for customers as well as how to deliver and communicate them. The option addresses key linkages critical to effective customer and product management, from understanding customer needs and problems to delivering appropriate solutions and services. It further examines decision choices facing managers concerning market selection, entry timing, positional advantage to be pursued, targeting and executional approaches.

 Management

The Management Option provides students opportunities to develop a substantial foundation in the principles of managing the human, organizational, and capital resources of the firm in a strategic manner to enhance organizational competitiveness.  Courses emphasize problem-solving, planning, and interpersonal skills related to leadership in the new economy, managing innovation and change, and international and cross-cultural issues in business.  Future career paths include consulting, supervision, program management, or pursuit of graduate education in management or law.

 Student-Designed

The Student-Designed Option is available for those students whose interests are not fully satisfied by any of the other currently available options. Students pursuing this option must have a compelling rationale, articulated in a written proposal. A faculty sponsor is required for this option. Students applying for this option will normally be expected to have a grade point average of at least 3.0.


116 McConnell Hall     15 College Road     Durham, NH  03824
Phone: 603-862-1367     Fax: 603-862-4468


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