UNH held a Communications Summit on Wednesday, June 20, 2012
Brought to you by University Communications and Marketing, UNH Information Technology, UNH Manchester, UNH Health Services, and the UNH Web Team.
WHO SHOULD ATTEND?
Anyone who is interested in improving their skills as a communicator! All skill levels are welcome.
Guests are welcome to bring laptops. Our presenters will be available during breaks and lunch for questions.
WHAT DOES IT COST?
$40 for the day. Includes continental breakfast and lunch at Holloway
Commons. Registration for UNH Faculty/Staff/Students opens May 7. Space
depending, registration for non-UNH personnel will open June 1. THIS CONFERENCE IS SOLD OUT. Email Bridget Finnegan to be added to the email list for alerts about next year's summit.
8:30 a.m to 9:00 a.m.
Breakfast and Check In
9:00 a.m to 11:00 a.m. (10 min. break at 10:00)
Social Media Tools and Strategy – Jason Boucher and Bridget Finnegan, UNH New and Emerging Media
Strategies for Facebook, Twitter, Pinterest and Facebook Ads will be covered. In addition Michele Johnston, Kim Wall, and Dawn Zitney will share their successes and failures in using Social Media for UNH Manchester and UNH Health Services.
11:00 a.m. to 11:30 p.m.
Branding 101 – Martha Barker and David Moore, UNH Editorial and Creative Services
Brand essence. Logos. Taglines. We all talk about branding, but the words we use mean different things to different people. Editorial director Dave Moore and senior designer Martha Barker will take you on a behind-the-buzzwords tour, providing tips on using UNH branding guidelines appropriately and well.
11:30 a.m. to 12:00 p.m
Getting your Story Out – Erika Mantz & Lori Wright
How do you inform the world about exciting news? Erika Mantz and Lori Wright of UNH Media Relations will provide an overview of UNH communication vehicles, including a sneak peek at the new forthcoming Campus Journal redesign.
12:00 p.m. to 1:00 p.m.
Lunch at Holloway Commons (Lunch ticket included)
1:00 p.m. To 1:45 p.m.
Photoshop Tricks and Tips for Online Publications – Lisa Nugent, UNH Photographic Services
Make your images POP! Master photographer Lisa Nugent will help you to shine as a photographer as she covers topics such as framing your shot, cropping the image, and using Photoshop to enhance your images.
1:45 to 2:30
Storytelling – Bridget Finnegan, UNH New and Emerging Media, and Beth Potier, UNH Media Relations
Do you have to explain a complex concept to your audience? In this lively session, Bridget Finnegan and Beth Potier will walk you through the creative process of storytelling using the example of "Space Plasma Physics Explained in Two Minutes." Bridget will demonstrate some basic Flash techniques, but the session itself will be of interest to all who wish to tell compelling stories in any media.
1:00 p.m. to 1:45 p.m.
Get organized! Preparing your Materials for Building your Website – Cynthia Cargill, UNH IT
Where do you start? Are you building a website from scratch or converting your existing site to Drupal. Either way this session will provide valuable information to make the process run smoothly.
1:45 p.m. to 2:30 p.m.
Google Analytics – Michele Johnston, UNH Manchester
You've added Google Analytics code to help you track visitors to your site. You've logged in, but ... now what? The interface is a bit daunting, and features confusing terminology. Michele Johnston will unlock the mystery of Google Analytics and help you figure out things like: what you should track and how you should track it; where your visitors are coming from and how they found your site; which key words have been providing the best results; and, what types of browsers, computers and/or devices are being used to view your site.
2:30 to 2:45
Break – Track A and Track B Reconvene
2:45 to 3:30
Increase Your Web Savvy (and Upgrade Your Browser!)* – Neil Larson, UNH New and Emerging Media
Using examples from within UNH, Neil Larson will illustrate how to improve your Internet experience, and hip you to some emerging web trends and topics like 'responsive design' and 'graceful degradation'. Impress your friends and colleagues by knowing what 'UI/UX' stands for, what jQuery is, or how to correctly pronounce "meme"! Learn what a QR code is & does, and how to scan one. Discover the reasons why some sites tend to 'break' in IE, while exploring the ever-expanding realm of HTML5 and mobile web design.
* While this presentation will be articulated using (mostly) non-technical terms, it is nonetheless recommended that you clear your brain cache before attending.
3:30 to 4:30
Video Creation and Editing – Scott Ripley, UNH Video Services
Scott Ripley will showcase his many years of experience as a video producer by deconstructing one of his recent stories. Scott will go through what makes a compelling video story, the planning that he goes through before he breaks out the camera, the shooting process, and the editing decisions he makes.
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