TRACK A — Squamscott Room

9 - 9:45 a.m.

What is new in UNH Communications - Sarah Aldag and Justin Harmon

The logo design process, branding and the new UNH advertising efforts will be covered.

10 - 10:45 a.m.

Are you on LinkedIn? - Jason Boucher

Do you take it seriously? I'll show you how to build a better profile. We'll also look at how to organize your contacts and demonstrate the best way to search LinkedIn.

11 - 11:45 a.m.

UNH IT Resources – Kathy Derby and Mike Henninger

Kathy and Mike will walk us through what UNH IT can do for you!

12 - 1 p.m.: Lunch at Holloway Commons (Lunch ticket included)

1 - 1:45 p.m.

Google Analytics, Keywords & SEO - Neil Larson

Learn how to harness the power of Google's invaluable web traffic resource. We'll explore how you can analyze your content quality; optimize your website structure; increase your site's visibility to search engines; research and optimize keywords; discover the real-time effects of email marketing and social media promotion; and improve your campaign strategies by creating customized links.

2 - 2:45 p.m.

How to Reduce Noise in Your Communications -  Martin England

“Don't use a five-dollar word when a fifty-cent word will do.” — Mark Twain

In the world of communications, noise refers to anything interferes with the message. Some of these distractions are out of our hands (circling vultures, floors littered with bear traps, the annoying person who sits behind you at the movie and reveals the plot even though you haven’t seen the movie yet), while others can be reduced by applying a few simple techniques. This session will focus on how to sharpen your messages to reduce unnecessary noise, taking into consideration factors such as message length, word choice, message delivery timing, and message channel choice.

3 - 3:45 p.m.

Making Your Designs 'Pop' Using InDesign - Martha Barker and Valerie Lester

An overview and demonstration of InDesign. Should you enhance your design capabilities with this great layout program?

TRACK B — Piscataqua Room

9 - 9:45 a.m.

The Intimacy of User Experience - Neil Larson

Is your site attracting visitors, or is it scaring them off? With today's attention span standards, you have about seven seconds to impress. Learn how to make the most of these precious moments to entice, seduce and retain your web audience.

10 - 10:45 a.m.

What is a Story? Intro to Media Relations - Erika Mantz

The Media Relations office works with local, regional and national media to tell the university's stories and connect journalists with faculty experts. We disseminate news releases to members of the media and respond to media inquires. The office also produces Campus Journal, an online weekly newsletter that reaches more than 4,400 faculty and staff. Do you think you have a story to tell? We can help you!

11 - 11:45 a.m.

What is new in UNH Communications - Sarah Aldag and Justin Harmon

The logo design process, branding and the new UNH advertising efforts will be covered.

12 - 1 p.m.: Lunch at Holloway Commons (Lunch ticket included)

1 - 1:45 p.m.

"Hey, can you make me a video?"- Scott Ripley

There are lots of great stories at UNH, but not all of them would make a great video.  Scott Ripley from UNH Video Productions talks about his process of producing, shooting and editing memorable stories around campus.

2 - 2:45 p.m.

"I'll Tumblr 4 Ya": Keeping up with the Latest Student Communication Trends - Jason Boucher, Neil Larson, Bridget Finnegan

Last September, we launched the Student Communications Advisory Council in an effort to better understand the overall student experience at UNH - especially that within the digital realm. We met twice a semester and gained a large amount of knowledge about all things web, social, mobile, and more. We'll also share results from the 2013 Social Media Survey.

3 - 3:45 p.m.

Social Media Update - Using Facebook Pages, Twitter and Instagram Effectively - Jason Boucher

In this session, we'll learn how to increase engagement with Facebook Pages, Twitter searches, and Instagram. We'll go over some key performance indicators and explain how they can help you extend your social media reach and assist measuring your results.