Undergraduate Course Catalog 2013-2014
Peter T. Paul College of Business and Economics
Chairperson: Thomas Gruen
Professor: Thomas Gruen, Daniel E. Innis
Associate Professor: Ludwig A. Bstieler
Assistant Professor: Melissa M. Bishop, Shuili Du, Lin Guo, Bruce E. Pfeiffer, M. Billur Talay, Goksel Yalcinkaya
Lecturer: Audrey Ashton-Savage, William C. Machanic, Peter F. Masucci
The marketing department is dedicated to preparing students for 21st century marketing careers by:
- offering students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for lifelong marketing learning;
- interacting with students in ways that encourage individual curiosity, interest, and expression;
- engaging in leading-edge scholarly research and integrating that research into the marketing curriculum.
Concentrating in marketing provides students with a wide array of career paths, including advertising, sales, retailing, market analysis, public relations, marketing research, product or brand management, sales forecasting, competitive analysis, strategic marketing planning, media planning, and several others. Accordingly, the department offers tracks beyond the set of core courses required of all marketing students to help students prepare for such careers. The department coordinates the marketing option and tracks.