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Undergraduate Course Catalog 2014-2015

Peter T. Paul College of Business and Economics

» http://paulcollege.unh.edu


Marketing (MKTG)

» https://paulcollege.unh.edu/departments/marketing

» Click to view course offerings

Chairperson: Thomas Gruen
Professor: Thomas Gruen, Daniel E. Innis
Associate Professor: Ludwig A. Bstieler
Assistant Professor: Melissa M. Bishop, Shuili Du, Lin Guo, Bruce E. Pfeiffer, M. Billur Talay, Goksel Yalcinkaya
Lecturer: Audrey Ashton-Savage, William C. Machanic, Peter F. Masucci

The marketing department is dedicated to preparing students for 21st century marketing careers by:

Concentrating in marketing provides students with a wide array of career paths, including advertising, sales, retailing, market analysis, public relations, marketing research, product or brand management, sales forecasting, competitive analysis, strategic marketing planning, media planning, and several others. Accordingly, the department offers tracks beyond the set of core courses required of all marketing students to help students prepare for such careers. The department coordinates the marketing option and tracks.

» Click to view course offerings

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