WSBE

UNH Researchers Create New Index to Assist Lodging Industry with Economic Planning

A new tool for short- and long-range economic planning in the lodging industry has been created by UNH researchers E. Hachemi Aliouche, associate professor of hospitality management and associate director of the Rosenberg International Franchise Center; Nelson Barber, associate professor of hospitality management; and Raymond Goodman Jr., professor emeritus of hospitality management.

WSBE Researcher Studies Public Reaction to Celebrities' Personal Views

Bruce Pfeiffer, assistant professor of marketing in the Whittemore School of Business and Economics (WSBE), has conducted extensive research about how people react to celebrities once they know their personal viewpoints.

He has found that those who are most vocal about political, religious, and social causes may pay with decreased popularity and reduced income.  The more the public knows about celebrities’ personal views, the less we like them, according to Pfeiffer.

UNH Business Professor's Research Helps Hotels Identify and Market to Potential "Green" Guests

New research by Nelson Barber, associate professor of hospitality management at UNH's Whittemore School of Business and Economics, has found that environmentally-conscious consumers exhibit specific behavior patterns and characteristics when compared with consumers in general.  Hotels looking to attract these consumers must not only use sustainable business practices and be committed to sustainability as an environmental goal, but also need to effectively communicate those practices to these potential "green" hotel guests.

RESEARCH PROFILE: Karen Conway: Using Economics to Study Real Life Issues

UNH Professor of Economics Karen Conway has been studying tax policy and its effects on relocation and employment of older citizens.  Her research on tax breaks for the elderly is especially important at a time when many state legislatures are contending with severe budget shortfalls.  Read what she's found out in this Research Profile: Karen Conway: Using Economics to Study Real Life Issues.

U.S. Hospitality Industry Often Reluctant to Hire People with Disabilities

People with disabilities trying to find employment in the U.S. hospitality industry face employers who are often reluctant to hire them because of preconceived notions that they cannot do the job and that they are more costly to employ that people without disabilities, according to new research from UNH.

Businesses Invited to Team Up With UNH Information Systems Students

The Information Systems Management Program in UNH's Whittemore School of Business and Economics invites businesses and industry organizations to work with students on projects during the spring semester 2012.

The projects will provide business administration seniors who specialize in information systems management with real-world experience in business enterprises, including the private, public, and not-for-profit sectors. Barry Shore, professor of decision sciences, manages the program.

Purchasing Habits of Generations X and Y Differ Widely

Nelson Barber, associate professor of hospitality management at UNH, has investigated the purchasing habits of the 116 million consumers in Generations X and Y and found that they take significantly different approaches to purchasing based on their social and cultural traits.

Specifically, Barber looked at the consumer influences of parents, peers, mass media, and the Internet on Generations X (born 1964-1977) and Y (born 1978-1998).

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