consumer profile

UNH Business Professor's Research Helps Hotels Identify and Market to Potential "Green" Guests

New research by Nelson Barber, associate professor of hospitality management at UNH's Whittemore School of Business and Economics, has found that environmentally-conscious consumers exhibit specific behavior patterns and characteristics when compared with consumers in general.  Hotels looking to attract these consumers must not only use sustainable business practices and be committed to sustainability as an environmental goal, but also need to effectively communicate those practices to these potential "green" hotel guests.

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