Marketing Senior's Research Shows that Coffee is Preferred Caffeine Source for UNH Students

Marketing Senior's Research Shows that Coffee is Preferred Caffeine Source for UNH Students

Apr 30, 2013

Nicole Olsen, a graduating senior in marketing in the Peter T. Paul College of Business and Economics, conducted a study for her senior honors thesis that looked at the reasons why college students consume caffeine, where and when they consume it, what types of caffeinated beverages they consume, and how much they consume daily. 

Her research helped illustrate what she's been learning in class - that "marketing is driven by data, and that data can give a deeper insight into the minds of consumers if you know how to analyze it effectively."

M. Billur Akdeniz, assistant professor of marketing, served as Olsen’s advisor for her senior honors thesis and the research study.

Full article

Tags: 
Bookmark and Share