Udo Schlentrich 
Associate Professor
Department of Hospitality Management
Director of Rosenberg International Center of Franchising
Whittemore School of Business and Economics
- Established the Rosenberg International Center of Franchising (RICF), whose mission is to advance the field of franchising through relevant research, innovative teaching and global outreach.
- Serves on the Education Board of the International Franchise Association, collaborating on the development of franchise-specific case studies and other research initiatives.
- Launched the world’s first on-line Franchise Bibliography and Database in cooperation with EBSCO.
- Publishes the quarterly Fran 50 Index and Report jointly with Dr. Hach Aliouche, comparing the financial performance of the top 50 public listed franchise companies against that of the S&P 500.

