UNH Whittemore School
Students Take A Shot At Breaking Into The Boston-Area Advertising
Contact: Lori Wright
UNH Media Relations
May 7, 2004
DURHAM, N.H. – Four teams of students who are members of
the new Advertising Club at the University of New Hampshire Whittemore
School of Business and Economics, will try to help a Seacoast company
break into the Greater Boston market as a part of an advertising
MicroArts, a Greenland-based marketing and advertising firm, is
sponsoring the competition on Tuesday, May 11, 2004, from 2 to
5 p.m. in the Squamscott Room of the Holloway Commons on the Durham
campus. The 15 students, making up four teams, will compete for
a cash prize of $1,000, and the chance to see their creative work
in a real print advertisement.
The competition is designed to help prepare students for UNH’s
entry next year into the National Student Advertising Competition
sponsored by the American Advertising Federation.
Over the past three months, each team has been working on a series
of ad campaign concepts for MicroArts to help the firm gain a foothold
in the Greater Boston market. Each team will make a 15- to 20-minute
presentation to a panel of judges consisting of representatives
from MicroArts and the firm’s client base. Following a question-and-answer
period, the winners will be announced.
Members of the press are invited to the competition to watch
the presentations and to meet with the student participants. For
more information, contact Cynthia Nizzari-McClain at 603-862-0017
or firstname.lastname@example.org; or Peter Masucci, the faculty advisor
to the UNH Advertising Club at 603-862-0265 or email@example.com.